Dior Rouge Sérum from the Blue Tie Collection for Fall 2011

Steady my heart, Dior introduced new Rouge Sérum Luminous Color Lip Treatment ($34) shades in a new formula with the Blue Tie Collection for fall. Filled with even more active skin-care ingredients than the parent Sérum de Rouge lip color, Rouge Sérum features an amazingly creamy texture to moisturize, smooth, and pamper your lips day in and day out. Enriched with mango butter and other natural extracts, this nourishing treatment is said to boost your lips' microcirculation and collagen levels and enhance their appearance with gorgeous, luminous color. That color is sheer - my favorite lip color look!

The new shades are shown beautifully at MakeUp4All.

• Carmine Crystal
• Coral Crystal
• Passionate Pink Crystal
• Primrose Crystal
• Sweet Pink Crystal
• Tea Rose Crystal

What's a gal to do when faced with a display filled with gorgeous shades? Select two to start! I came home with #675 Passionate Pink Crystal and #645 Sweet Pink Crystal. I could easily have bought four more.

My new shades are shown in the tubes at right. Passionate Pink Crystal is shown at the top and Sweet Pink Crystal below in my photo. Both colors look a little warmer in my photo than they appear to my eye. Naturally, I took many swatch photos and selected the one that most accurately portrayed the shades on my skin.

My photo was taken in morning sunlight. Passionate Pink Crystal is on the left, and Sweet Pink Crystal is on the right. Hopefully, you can see that they are very different pink shades - both sheer, gleaming, and luscious. Passionate Pink Crystal appears red-pink in the tube, but applies as a stunning pure pink. Sweet Pink Crystal is warmer - more rose and with just a hint of brown. I'll be living in both shades.

For the original Sérum de Rouge forumula, Dior said that after one month of daily use, Sérum de Rouge increased the hydration of our lips by 40%, added 24% more smoothness, and helped regain curves and firmness. I wasn't sure about those statistics; they were nice, but not important to me. I simply loved the colors, look, and feel! Now, the new, improved Rouge Sérum formula has captured my heart. This week, I'm going over to Neiman Marcus, where I bought the first two, and I'm going to try to resist buying more...for now.

If you love lighter-than-air, luscious lip colors, check out the Dior Blue Tie Collection Fall 2011 display at your local department store. These new lip color-treatment hybrids are my favorite part of the collection.

Photos courtesy of Neiman Marcus and by Best Things in Beauty