Sunday, January 20, 2013
For the life of me, I cannot figure out how Holmes is uniquely qualified to provide input and insight on hair care products and initiatives. Apparently, it's because she is "an actress who emotes natural luxury and individuality and accessibility." Really?
For Holmes, the partnership was declared to be mutually beneficial. “I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” Holmes told WWD on Thursday. “It’s good for my hair and good for the earth, so I feel good using it.” Who stretched to deliver that explanation? I'll be impressed when a company comes right out and admits that Katie is a hot commodity right now and they want some of the action.
Developed by David Pollock, water-free skin care is the next big thing. He told WWD, “Each of my products is 100 percent active and has the highest levels of actives available to boost collagen and reduce wrinkles,” said Pollock. Rather than water, each product is infused with a proprietary hydrating complex called Hyaluronix, which he said is naturally found in almost every cell of the human body. He has to be talking about hyaluronic acid, which is already a staple of state-of-the-art skin care. It's not new. “We know that skin can absorb up to 60 percent of what is put on it and water just dilutes the actives,” said Pollock. “Hyaluronix draws moisture from the air and binds up to 1,000 times its weight in moisture.”
According to Pollock, who specializes in the delivery systems of anti-aging skin care and has created products for well-known brands such as Bliss, Smashbox, The Art of Shaving, SkinCeuticals, and Lancôme, the proper delivery system is also key. Where have we heard that before? “The biggest challenge is how to deliver ingredients because most ingredients don’t go below the surface of the skin,” he said. “Our delivery system is designed to mimic ingredients in the skin to cross the lipid barrier offering time-released nourishment.”
I have no idea how that claim will pass muster with the FDA, but you can expect to see radically different claims if the FDA decides to dedicate its resources to the small fish in the pond. So far, they have only made and example of Lancôme.
Please understand, I'm not evaluating this new line. It may be fabulous. I'd love to try it, but I haven't read anything - yet - that convinces me that it's groundbreaking.
Just in case you're wondering, it's supposed to be cold tomorrow (although you couldn't prove it by this weekend's weather). I hope the First Lady has a dynamite coat to wear for the daytime festivities. What we all want to know, though, is who will she be wearing to the official balls? I'll be watching for the celebrities as well. The show may not be as entertaining as the Golden Globes show was, but it will be a fashion event.
What's on your mind? If you know who cut Michelle Obama's hair, please spill it here.
Photos courtesy of WWD, npr, and @FLOTUS