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Thursday, September 17, 2009

Prescriptives is History

Today, according to WWD, the Estee Lauder Companies announced the "shuttering" of Prescriptives. They will "shut down wholesale distribution of its 30-year-old Prescriptives brand by Jan. 31. Products will continue to be available through the brand’s Web site for consumers needing replenishment, until supplies run out."

That's big news, although not surprising. The brand has been considered stodgy for years - no buzz. My "department store friends" have told me that it doesn't sell. WWD reported that sales have been "anemic."

If you use anything in the line, now's the time to buy at Prescriptives.com.

Update: See comments. Calyx will live on.

Photo courtesy of Prescriptives.
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2 comments:

  1. MargareteSeptember 18, 2009 at 1:29 PM

    Ooh, this could be trouble. One of my favorite summer scents is Prescriptives Calyx. Wonder if that will go away too, or just the makeup?

    ReplyDelete
  2. CharlestongirlSeptember 18, 2009 at 3:18 PM

    Margarete, here's some info I found on The Non-Blond: http://thenonblonde.blogspot.com/

    Apparently, there were many others worried about Calyx. Sounds like it's safe.

    ReplyDelete

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