Beautorium's Think Pink, Go Green Campaign

"Think Pink, Go Green" is the theme of Beautorium's campaign for Susan G. Komen for the Cure, and this campaign will last well beyond October!

Natural beauty retailer Beautorium will be donating the proceeds from select products listed on their Web site to support a new initiative that will unite breast cancer fundraising, in support of the Susan G. Komen for the Cure North Jersey Affiliate, with education about the health benefits of natural and organic beauty products. From October 15, 2009 to January 15, 2010, 25% of the proceeds from select products will be donated to Susan G. Komen for the Cure.

Beautorium has enlisted several of its brands, among the top natural beauty companies in the world, to participate in the effort. Exuberance Beauty, John Masters Organics, Juice Beauty, Marina Cosmetics, Pangea Organics, Red Flower, Revolution Organics, Saaf, Sophyto, and Trilogy will donate to the cause. Melvita Organics will also join the lineup at the time of its US debut. Among the 40 natural and organic products hand-picked to benefit Susan G. Komen North Jersey are Beautorium top-sellers like Trilogy Organic Rosehip Oil, Exuberance Brightening Facial Serum with Vitamin C, Saaf Organic Eraser Body Oil, and Juice Beauty SPF 30 Tinted Moisturizer.

The unique support that Beautorium brings to Susan G. Komen highlights the organizations’ interest in health awareness and education for women. In addition to raising funds that will help save lives, bring care and support to breast cancer patients, and work toward a cure, Beautorium seeks to further the understanding of the importance of natural and organic products for our best health. Many ingredients that are commonly found in commercial beauty preparations have been linked to cancer or other health issues. Given that skin is our largest organ, able to absorb 60% of what we put on our bodies, the choice of natural and organic personal care products is an important step in protecting ourselves from an overload of harmful chemicals.

Beautorium offers only the highest quality natural products that are free from ingredients like parabens, phthalates, sodium laurel sulfate, sodium laureth sulfate, and polyethylene glycol, which may pose serious health risks. To learn more about the potentially harmful ingredients in your beauty products, visit Skin Deep.

Beautorium founder Ann Francke says, “We are passionate about the fight against breast cancer and thank Susan G. Komen North Jersey for the opportunity to support their work. We are hoping that our benefit campaign will be highly successful and enjoyed by all!"

You know from reading Best Things in Beauty that Beautorium is an online marketplace with a premier collection of natural and organic beauty care. They take the guesswork out going green by carefully editing the world’s most effective and ethical natural beauty brands. The beauty world is saturated with “natural” and “organic” products, and it’s hard to know what’s real and if it works. Beautorium has hand-picked and carefully screened over 650 products from 20 brands according to five selective criteria to ensure consumers get an authentic, effective, and elegant experience. For more information go to their Web site.

I've certainly been impressed with the products I have purchased at Beautorium. I anxious to try their new brands: Revolution Organics and Melvita, which will be added on November 9. Meanwhile, I'll have bouncy, shiny hair from John Masters Organics hair care products!

P.S. Until midnight today, you can get free shipping on a $50 order with code FreeFall.

Photo courtesy of Beautorium