Pages

Sunday, February 21, 2010

Clé de Peau's New "The Mascara"

Clé de Peau has introduced a new mascara, and it has arrived in stores. Called "The Mascara" or "Mascara Integral," ($50) the company says it's "an exceptional mascara that creates the distinguished drama of length, volume, lift, and curl with a lustrous deep black." Chris Coles at Nordstrom gave me a deluxe sample to try, and I can report that it meets its promise!

Available only in black, this is a no-nonsense mascara, one that is intended to make your eyes attract attention. Isn't that ancient saying about our eyes being the windows to our souls true? Everyone reads your eyes, which say what you are really thinking. Mascara frames your eyes. It's always a don't-leave-home-without-it choice for women asked to select only one must-have makeup product.

Clé de Peau seems to be confident about The Mascara. There's no hype on the Web site or the packaging. The ingredients tell me that it contains the usual paraffins and some other materials often found in mascaras. It also contains some ingredients that will trap or enhance moisture, such as dimethicone, argan oil, and sodium acetylated hyaluronate (an ingredient developed by Shiseido that is an anchoring humectant). Shiseido is the parent company of Clé de Peau.

This mascara reminds me of Dior's DiorShow, an iconic mascara. My The Mascara sample has a large (curved) brush that does a good job of lengthening, plumping, and separating the lashes. I definitely have va-va-voom lashes when I wear it. It's a bit pricey, though. If you are a member of the Clé de Peau or Shiseido cult - and there are a lot of devotees out there - I'll bet you will find this new mascara in your shopping bag before too long. If not, I'd suggest you try it and see if you like it enough to spend $50. If you have a limited makeup budget, there are other Clé de Peau products you might find more enticing.

Photo courtesy of Clé de Peau

1 comment:

  1. I totally agree with you, this does remind me of the Dior Iconic! I was given a sample of Mascara Integral and I have to say that I'm impressed :)

    ReplyDelete

I love comments, but please do not insert hyperlinks or direct references to your or any other Web site. Those will be deleted. The comment feature is not intended to provide an advertising venue for another blog or your commercial site. Additionally, off-topic comments will be deleted at my discretion. I will NOT publish comments critical of me or other readers. I don't write this blog to argue, but rather to come together to enjoy our shared love of beauty products.

I am moderating comments. If there is a delay in publishing, please forgive the delay and know that I will get to comments and publish those germane to the feature where they are left.

Note: Only a member of this blog may post a comment.