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Sunday, July 25, 2010

Coming Attraction: Love, Chloé

Set to arrive in August in the U.K., Love, Chloé is the latest women’s fragrance from Chloé. Love, Chloé’s scent, created by Givaudan perfumers Louise Turner and Nathalie Cetto-Gracia, has top notes that include orange blossom and pink pepper. The heart of the scent is filled with iris absolute, lilac, hyacinth, wisteria blossom, and heliotropine. At its base are musks, talc, and rice powder. The scent has been described as powdery, and it's got to be floral. It sounds heavenly. I am dying to get my hands on Love, Chloé.

Roman Coppola directed the television advertisement for Love, Chloé, an inspired choice by Coty, which owns Chloé. It features Raquel Zimmermann striding through a day in Paris. She’s featured in numerous locales, including the Pont Alexandre III. The ad is intended to simultaneously convey a sense of modernity and a vintage character. New and old even meet in the design of the flacon, which was inspired by an old bottle. It has a metal plaque at its base and an old-fashioned chain to keep the cap close to the bottle’s neck.

The new scent will be launched exclusively at Harrods in the U.K. on Aug. 22 and be introduced in all other markets starting in September - except for the U.S., where there will be an exclusive at Saks Fifth Avenue starting in mid-October. What? How does Harrods keep scoring all the latest fragrance launches? Why do we have to wait until mid-October? Is our market might slipping? Double sigh!

Photo courtesy of Chloé
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4 comments:

  1. ClarisseJuly 25, 2010 at 3:57 PM

    I usually like Chloe's fragrances! The launching took place in June in Paris in a very famous restaurant with the press and the "people"...But we'll have to wait till september to test it(in Europe as well). I am looking forward to it since what you describe rather appeals to me!
    Harrods must have a special agreement with some brands!!!

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  2. CharlestongirlJuly 25, 2010 at 4:13 PM

    Given the notes, I'd go out of my way to get a sample! Looks like I have to wait. :)

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  3. ClarisseJuly 25, 2010 at 4:19 PM

    I'll send you one as soon as it is available in France:-)

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  4. CharlestongirlJuly 25, 2010 at 5:48 PM

    Thank you, Clarisse! That's one I'll happily accept. :)

    ReplyDelete

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