Estée Lauder Pure Color Sheer Rush Gloss in Plexi Pink from the Cello Shots Collection

A new option for a succulent, “just-bitten” look is  Estée Lauder's limited-edition Pure Color Sheer Rush Gloss ($24), which saturates the lips in a high-shine finish. Created in a unique gellified water-light system, this ultra-light lip gloss provides a sheer wash of wet color and glamorous shine.

The innovative gloss base in Pure Color Sheer Rush Gloss has film-forming co-polymers submerged in emollient esters to provide a cushion-like feel on the lips and water-light high-shine polymers that amplify its luminous finish. It's a perfect complement to the rest of the Cello Shots Collection

The available shades are Hot Fuse, Pink Patent, X-Pose Rose, Techno Jam, Poppy Shock, and Plexi Pink. Since I had seleted Pink Patent in the other pieces from the collection, I got wild and crazy and chose to purchase Plexi Pink. Just kidding. I knew I had to try one of the other shades.

This medium-toned slightly warm pink is a sheer beauty. It offers fabulous shine and a nice, moist feel on the lips.

I took swatch photos last week in full sunlight. I applied Plexi Pink with its doe-foot applicator. The first swatch photo below was taken in front of two large clumps of hellebores. I wasn't standing in blazing sun, but you can still see how nicely shiny it is.

This lip gloss delivers on its promises. The color is bright, but sheer. My kind of spring gloss!

As Tom Pecheux, Creative Makeup Director at Estée Lauder, said, "It’s a gentle, watery look with just a touch of bright, vibrant color." The Pure Color Cello Shots is a playful collection that blushes the cheeks and washes the lips with a shot of collophane-sheer gel color.

I think this collection is worth a look. It should be available at all Estée Lauder counters, and it is available at EstéeLauder.com. It was scheduled for an April 2013 landing.

Photo at top courtesy of Estée Lauder; other photos by Best Things in Beauty