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Tuesday, January 19, 2010

Beauty 360 - Now Online

CVS Pharmacy recently introduced e-commerce capabilities for Beauty 360, its prestige beauty retail store, making the Beauty 360 shopping experience accessible online for customers nationwide. Beauty 360 retail locations, which launched in November 2008, are adjacent to select CVS locations and provide convenient access to a wide and varied assortment of prestige cosmetic, skin care, hair care, fragrance, and grooming brands. Go next door for your Maybelline and Eucerin; pop into Beauty 360 for your Phillip B!

Currently, Beauty 360 has eight locations around the country and will continue to grow with additional locations opening throughout 2010. With the new e-commerce site, customers nationwide can take advantage of one-stop-shopping for everyday necessities and prescriptions, as well as their favorite prestige beauty products from top beauty brands through a shared shopping basket across both cvs.com and beauty360.com. [This is the model adopted by drugstore.com and beauty.com.]

"CVS Pharmacy has always been a leader in beauty, and launching the Beauty 360 concept was a milestone for us in being able to provide our customers with greater access to the prestige beauty products they love," said Mike Bloom, Senior Vice President of Merchandising and Supply Chain for CVS. "With the introduction of e-commerce for Beauty 360, we are making shopping for these luxury beauty products more convenient for everyone - especially the nearly six million customers who visit cvs.com each month."

Beauty 360 shoppers will also reap the benefits of the CVS ExtraCare Rewards program, the largest retail loyalty program in the world, which provides 2% money back on all purchases, among other benefits. Beauty360.com offers prestige beauty favorites across the skin care, cosmetics, hair care, and men's grooming categories from brands that include Vincent Longo, Philip B, Canyon Ranch, Freeze 24.7, Cargo, Bioelements, Neil George, Jack Black, Anthony Logistics for Men, Laura Geller, Paula Dorf, and BORBA Cosmetics.

To see the brands available at Beauty 360, click on this link. There you go! No CVS in your home state? Now you CVS-deprived friends have options!

Photos courtesy of Beauty 360
Press release courtesy of CVS
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