Estée Lauder Pretty Naughty Pure Color Spring 2013 Collection

"I wanted to create a collection for the woman who is sexy yet romantic. Pretty Naughty is very pastel, but also a little naughty in a gentle, discreet way," said Tom Pecheux, Creative Makeup Director of Estée Lauder.

A deceptively sensual [and possibly hard to wear], limited-edition trend collection for 2013 has been launched: Estée Lauder Pure Color Pretty Naughty. Optimistic yet not overly sweet, the world of watercolor pastels is taken to new heights by infusing an urban synthetic vibe for a youthful and modern twist. Inspired by exquisitely delicate pastoral hues from the enchanting English gardens, mischievously dusky pigments add a flash of dramatic irony. With a youthful rebellious attitude, Estée Lauder Pure Color Pretty Naughty overcomes the paradox of being romantically sophisticated and playfully sexy.

Eyes are washed in a flight of fanciful soft tones and lined in discreet flashes of dark pigments to create dramatic emphasis and contrast, while cheeks are flushed with a tint of color for a naturally innocent and glowing finish. Lips are softly touched by vividly sheer shades in satin textures, and nails complete the look with a sultry new interpretation of lilac. Together, a wash of gentle tones infused with strokes of brilliant hues run against a radiant satin complexion, creating a beautifully feminine, sensually innocent, and playful look that any woman can fall in love with.

The Pure Color Five Color EyeShadow Palette in Pretty Naughty ($48) is a playful palette of pastel watercolors rooted with a mischievous shimmering charcoal in the center. The light pink shade highlights innocent eyes, while the neutral taupe and soft violet create sensual depth. Aqua blue creates a veil of washed-out color on the eyelid, and charcoal frames the eyes for a brilliantly seductive final touch.

Luxuriously creamy and richly pigmented, the Pure Color Intense Kajal EyeLiner Duo in Black/Blue ($23) reveals the beauty of the eyes in one stroke. The creamy formula glides onto the eye creating a seductive flicker of light blue for a soft highlight, or basic black for bold definition.

Pure Color Illuminating Powder Gelée Blush in Tease ($40) [the piece that revs me - and the first of these limited-edition pieces that will sell out I'm sure] provides a sophisticated glow with a delicate luminescent finish to enhance cheeks. Featuring a diamond-cut pattern, the brilliance of the shade shines through revealing a silky smooth gelée that can be used to highlight, blush, or softly contour cheeks. A “tribrid” system of liquid, powder and gel, this first-of-a-kind, “multi-powder” formula creates a soft and subtle shimmer on the skin. The unique suspension of pigments and pearls float on top of the skin, resulting in a prismatic multi-reflective finish for skin that appears perfectly smooth, seductive, and glistening.

Envelop your lips in rich satin with new Pure Color Sheer Matte Lipsticks ($25) in four brilliantly refined naughty shades. The creamy, lightweight, matte formula exudes a sheer and satin finish, leaving lips feeling soft and supple. The ultra-slim modern silhouette hugs lips upon application, leaving lips infused with fruit extracts that add moisture and hydrate. Light-perfecting pearls radiate a flawless, satin-rich color that is sheer and stable. Highly pigmented shades range from a light pink to a bright coral adding a bright and vivid pop of color.

Complement demure eyes and satin lips with mischievous irony for the nails. Pure Color Nail Lacquer ($20) in Insatiable is an offbeat pastel that drenches nails in a subtle lilac deepened for a hint of rebellion.

All of these limited-edition pieces are available at Estée Lauder's Web site. I have not seen them at counters yet. The press release didn't even mention counters, which I found interesting. Given the rate at which the limited-edition Illuminating Powder Gelée Blushes sell out, I'll be ordering mine today. What do you think?

Photos courtesy of Estée Lauder