Showing posts with label Discontinued. Show all posts
Showing posts with label Discontinued. Show all posts

Tuesday, August 20, 2013

Maybelline DEFINE-A-LASH Discontinued!

In one of its most disappointing decisions ever, Maybelline has discontinued DEFINE-A-LASH. My rock, my staple for countless years, this mascara never seems to have caught the general public's attention. I've praised it any number of times, most recently last year here.

I cannot count the number of times I've been asked by beauty professionals (makeup artists, brand representatives, models - you name it) what mascara I was wearing. It has to be north of 100 times. The looks on their faces when I tell them I wear Maybelline DEFINE-A-LASH range from knowing smiles to gasps.

It's so much better than Great Lash, Maybelline's iconic mascara. Meanwhile, Great Lash is still sold, while the shelves are clearing out of DEFINE-A-LASH.

Why am I telling you? I just ordered on Amazon and drugstore.com 36 units, eight in each color (very black, soft black, and brownish black). I figure that will get me through withdrawal. I would have cleaned out my local CVS, but they were so much cheaper online. One site had them for $3something.

If you want to stock up to postpone withdrawal, buy now, buy quickly. Once they are gone...I can't bear to think about it.

Update February 27: Apparently, some of the Maybelline DEFINE-A-LASH mascaras were discontined, and some were not. It is very hard getting the straight scoop. Apparently, the black formulas (waterproof and regular) are still available, but brown black is history. Frankly, if you go look in drugstores, the stock left can be found as low as it gets to the floor. I suspect it will be all be discontinued eventually. See what your own favorite drugstore stock is still available. At least a few color/formulas are sill available. That's better than nothing.

Photo courtesy of drugstore.com