Estée Lauder Signs Arizona Muse as a Global Face

Estée Lauder signed popular model Arizona Muse to be a new face for the brand. Described as one of fashion’s brightest stars, Muse will join Estée Lauder’s roster of high-profile models, which includes Elizabeth Hurley, Carolyn Murphy, Hilary Rhoda, Constance Jablonski, Liu Wen, and Joan Smalls.

Muse has been signed for skin care, makeup, and fragrance. We will probably see her with an elegant look in the advertising. “We see her in a very luxury way,” Richard Ferretti, Senior Vice President and Creative Director for Estée Lauder, told WWD. “She has the ability to go to that place.”

“Arizona has quickly become one of fashion’s most recognized faces - on the runway, in magazines and in fashion campaigns,” added Estée Lauder Style and Image Director, Aerin Lauder. “She has the timeless elegance that will make her a fashion and beauty icon of her generation. I am thrilled to welcome Arizona into the Estée Lauder family.”

Muse said she’s excited to work with Tom Pecheux, as well as shoot the skin care campaigns. “I especially love skin care. It is something that is the base of everything,” she said, adding, according to WWD, “that Lauder’s Re-Nutriv is a new favorite.

Muse’s rise in the fashion world has been extraordinary. Her portfolio includes striking images created by some of the industry's most influential fashion photographers, including Steven Meisel, Patrick Demarchelier, and Paolo Roversi, within 12 months of her first runway appearance. She has quickly landed high-profile fashion campaigns and worked with every influential fashion brand and magazine in the world.

Muse has appeared on the covers of Korean, Australian, French, Russian, and British Vogue. During the Spring 2012 couture shows in Paris, she walked the runway for Chanel, Giorgio Armani, and Christian Dior. Among her credits, Muse counts more than 30 runway shows in New York, Paris, and Milan for Fall 2012. She has also been featured in YSL Beauté advertisements.

Photo courtesy of fashiontv.com

Julianna Margulies to be the Face of L'Oreal RevitaLift

WWD reported today that Julianna Margulies has become the newest face of RevitaLift, the $100 million-plus anti-aging brand under L’Oréal Paris. Margulies, 44, said joining a beauty brand, especially one whose tag line she grew up reciting, seemed a natural fit.

I think it's a significant nod from L’Oréal Paris to the growing over-40 demographic and spending power! Margulies joins actress Andie MacDowell, 52, as a face of RevitaLift. Perhaps Margulies can help lift sagging sales for the brand, which WWD reports are down.

Marguilies told WWD, “I remember the first time I heard “Because you’re worth it." I was young, and I said to myself, ‘When I have money, I will buy beautiful products and feel I’m worth it.’”

Margulies, who lives in New York City, is a wife, mom, and working actress. Like many women, she is on the go 13 hours per day and don’t have the time to shop for skin care in department stores. The drug store, she said, plays an important role in meeting her beauty needs “as long as I can get excellent quality and affordable prices.” Her favorite L’Oréal items include Kérastase and EverStrong hair care, Revitalift Complete SPF 30 Day Lotion, and Preference hair color, which she said she has been using since 1996. When she has the time to indulge, Margulies said she treats herself to Tracie Martyn facials (which average $400 each) and massages at Soho Sanctuary. “They are my two biggest indulgences. It’s like putting money back into the product,” she said. I think, given what she has to have earned from ER to The Good Wife, those $400 facials are perfectly affordable!

The RevitaLift print and TV ads in which Margulies is slated to appear next year were shot in New York. They will focus on her skin, which she said hasn’t been cosmetically enhanced or subjected to needles or fillers, such as Botox, which freezes facial muscles, making it difficult to show expression. “I always have considered my skin [my best beauty asset] because I got lucky; I have small pores. I am also very pale, so I have stayed out of the sun most of my life.”

What I find interesting is that either Margulies or WWD felt it necessary to delve into her medical history and make it clear that she has not been "cosmetically enhanced." She's a gorgeous woman, and it shouldn't be anyone's business whether she has or hasn't had a little help.

I don't know whether celebrity faces lift sales or simply attract potential customers. Getting us to the counter is a critical step. What I do know is that I like the trend. Let's see more women over 40 showing that life and appearance can be beautiful!

You can read the full article with a subscription to WWD, a necessity for any fashion and beauty addict.

Photo courtesy of infocuts.com