British Illamasqua Coming to Sephora

Quick note: WWD reports that the Brit brand, Illamasqua, is coming to Sephora. I'm not sure how much this will mean to beauties over 30. The beauty line, aimed at "individualism and expression of your individuality or alter ego," sounds very edgy and colorful.

Liquid Metal from the Sirens collection, shown here, and all of the currently available products can be seen on the Illamasqua Web site.

I browsed through the British Web site and must say some of the lip glosses look nice, and the liquid metal may be very interesting, depending on its intensity. It will be interesting to watch the media's response.

Photo courtesy of Illamasqua.