Thursday, October 3, 2013
The limited-edition Crazy 68's come in snazzy Rouge Automatique tubes that are black and orange. The color shown on the left above is #660, Illusion, and the color on the right is #661, Reflex. I think both are beautiful.
The Rouge Automatique color emerges from the black tube when you slide the orange lever, which opens the cap and reveals the color bullet. You can push the lever up only as far as you need to use the lipstick without breaking it.
“Lipstick is an accessory — you should have fun with it,” said Creative Director Olivier Echaudemaison of both the color and the way it is accessed. He noted that Rouge Automatique is intended to be a midpoint between the brand’s sophisticated Rouge G and the classic KissKiss lipsticks - both of which I love, but KissKiss was always my favorite of the two.
The finish and performance offer shine and a long last (up to three hours), according to Isabelle Hébant, who was the Group Manager of Makeup and Marketing Development for Guerlain when Rouge Automatique was introduced. “It is intended to have a second skin effect on the lips, which is accomplished by a low gradient fusion point - when the formula touches the lips, it becomes liquid,” she said of the brand’s proprietary Crystal Pigment technology. “This formula involves pigments encapsulated in glass, which makes colors true and vivid."
I took swatch photos in bright overcast early today. The sun was not as bright as I would have liked, but it was sufficient to show the colors well.
Photos by Best Things in Beauty