It's been a long time since I purchased a Josie Maran product. I think the novelty wore off, and I stopped buying. However, when I saw Argan Infinity Lip and Cheek Creamy Oil ($18) online at Sephora, I was newly intrigued, so I decided to give Josie a whirl again. I wish I hadn't.
Argan Infinity Lip and Cheek Creamy Oil is a colorful formula inspired by Josie’s bestselling argan infinity intensive creamy oil, now in tints for lips and cheeks. I purchased Limitless Pink, one of the lightest shades. It's described as medium pink. This product is made for those looking for a pop of dewy, natural color that can be used on lips and cheeks.
Described as hydrating, nourishing, and argan oil-infused, this tinted treatment "tarts as a cream and melts into an oil for a pop of natural-looking, never-greasy color. The formula is 97 percent natural and petroleum-free." Maran says it's ideal for use on all skin types and all skin tones.
“I love putting my Argan Infinity Intensive Creamy Oil on my lips and cheeks to battle dryness and keep them soft. So I thought, why not make a tinted version to add a kiss of color? I’m in love with these cute color wonders. The tint is transparent, so it looks natural, but the popping pigment brightens up lips and cheeks instantly,” said its creator, Josie Maran.
I took swatch photos in full sun, applying a tiny bit of product to my fingertip and then swirling it onto my arm. I noticed immediately that it has a texture similar to an ointment. It's heavy, like Vasoline or an ointment.
While the warm pink color you see on my arm is beautiful, it does not translate this way to my lips or cheeks. When applied to my lips, it feels like Vasoline - very heavy. I assumed the texture would guarantee some longevity to the color. Wrong! The product stayed on my lips for hours, but the pretty pink color was gone in 10 minutes. I don't understand how the color "went poof" while the underlying vehicle stayed in place. After 10 minutes, I might has well have had Vaseline on my lips.
I had an entirely different experience when I applied it to my cheeks. Limitless Pink is dark on me and very hard to blend. It dries on contact. In order to blend it, I have to mix it with moisturizer.
If I can't wear it on my lips or cheeks, I fear that I have to give a fail to Argan Infinity Lip and Cheek Creamy Oil. That's ashamed. The color on my arm is pretty, and I admire Josie Maran for her commitment to eco-friendly cosmetics.
You can purchase all of Josie Maran's products at Sephora and at her own Web site.
Photo at top courtesy of Sephora; other photos by Best Things in Beauty