Monday, September 24, 2012

Coming Attraction: Giorgio Armani Cosmetics Eyes to Kill Eyeshadow Palettes

Giorgio Armani's new Eyes to Kill Eyeshadow Palettes ($59) offer the perfect matte with the perfect satin - the perfect match between colors and textures. Color crafting creates eye makeup with higher intensity. Eyes to Kill Palettes associate two pioneer formulas: an extraordinary matte with intense payoff that easily blends with an exceptionally luminous satin veil that morphs with every skin tone for a crease-proof makeup that will last for hours.

Armani offers real innovation in the formulation of powder eye shadows: an instant matte and intense formula that melds perfectly with a satin, pearly veil producing amplified light effects. Irresistible with its extremely soft, sensory appeal, the eye shadow arms the eyes with a flawless allure all day long.

Elegance - as essential in makeup as it is in fashion, the unparalleled strength of Giorgio Armani is to choose the right texture for each color. He gives color a substance that enhances it. Each finely crafted color is unique: always wearable, while retaining its own character - and each color flatters every skin tone and signs its style.

A palette of four harmonious colors instinctively follows the natural approach to eye makeup. From the light, luminous top of the eyelid to the saturated, deep lash line, colors and textures mix and layer endlessly and glide on effortlessly for impeccable results.

There is new technology behind these eye shadows.

The incomparable technology of matte eye shadows: instant intensity. A base of silky waxes for glide-on application and even, flawless results. It ensures long-lasting, intense matteness. It is generally extremely difficult to formulate matte eye shadows because the pigments and mattifying ingredients become hard to pick up with a fingertip or brush for application. Their white bases tone down colors. The Giorgio Armani Laboratories developed a new formula that reconciles high color saturation with a matte finish by using a coating of soft-touch powders. This technology makes it possible to use an exceptionally high percentage of pure pigments for more intense, ultra-saturated color. Immaculate, pure, extreme matteness.

The illuminating technology of a satin eye shadow: the fusion of color and radiance on the skin. Thanks to a translucent binder, the luminosity of the nacres is amplified: a supple, airy light veil flows on like a second skin and holds for hours and hours – and adapts to each skin color. Conventional eye shadows generally incorporate an opaque white or grey base, which dulls the color and doesn’t always compliment the complexion. With Color-Fil Satin technology, the color is more intense and can finally express all its richness without a powdery, dull finish. It is radiant, and the intensity of the nacres is amplified. The color applies in an exceptionally fine veil, making layering to infinity possible, in harmony with every skin tone. Satiny eye shadow infused with light: radiant and delicate.

International make-up artist and virtuoso of smoky eyes, Linda Cantello interprets Armani elegance by paying tribute to two of the brand’s main bywords: harmony and attitude. A recognized color expert, she has developed the palettes to form a perfect balance of strength and softness. Very easy to wear, Eyes to Kill Palettes offer women makeup from the simplest to the most sophisticated - for bewitching eyes.

"The Eyes to Kill Palette colors were crafted like Mr. Armani designs fashion: to enhance women’s elegance and power of seduction.” - Linda Cantello, International Makeup Artist for Giorgio Armani Cosmetics.

Giorgio Armani is inspired by nature, and I think there is a reason for that: we look best with the colors we find in nature. Giorgio Armani loves and is able to capture these kinds of colors that are neither greys, nor beiges, that are indefinable colors, which is what makes them so interesting. Giorgio Armani is inspired by an ever-changing, living nature that reflects its contrasts through harmony: calm and peaceful, yet also majestic and powerful.

There are eight new palettes. I am sorry the photos are small. I enlarged them, unfortunately adding a bit of fuzziness. At least you can see the shades. Maestro (#01) is shown directly above. It offers a gradation from radiant mineral sprinkles to high-powered rock colors. Like mineral stratum equilibrium, the legendary glowing Armani greige, secret formulation between grey and beige turns into radiant mica stone. An asphalt matte grey echo to Giorgio Armani’s Pantelleria imposing rocks is easily strengthened by a powerful matte obsidian lava black giving strength to the eye.

Terra Siena (#02) offers a gradation from sunlight-infused sand to strong-earth Italian brown. A dewy beige for a pure mineral light blends perfectly with a shiny bright taupe that brings a touch of bronzed light. Like following the sunset, earth tone turns into a shaded hot brown and ends with a powerful matte earth brown liner, perfectly balanced between darkness and lightness.

Pantelleria (#03), shown at the top of this feature, offers a gradation of ligh-infused faded to deep brown-greens - the sun's influence on colors. King of half-tone neutrals, Giorgio Armani introduces "vreige," halfway between green tenderness and Armani's beige glow. it's the new greige. It transforms and turns into a dewy celadon, as a slight echo to nature's exuberance. A bright sage green brings light with silver and gold reflections and ends with an intense matte khaki liner, like Mediterranean meadow grass at the end of summer.

Effeto Nudo (#04) offers Giorgio Armani's contemporary interpretation of the legendary Italian Claroscuro. A neutral bright beige highlights the lid with a stray beam of light, while the light matte and sandy taupe design the eye with Italian attitude. Specially designed for shaping the eye with shadows, the darker matte taupe warms up the finish with a touch of Mediterranean light. A rich tierra tone signs the magical painting.

Mediterranea (#05) offers a gradation of Mediterranean blue, from a quiet spring dawn to fall's stormy seas. This harmony begins with a luminous silver with a touch of blue that reminds us of the foam of the ocean. It travels into a light blue-grey shade with shiny reflections. The vivid and intense Armani Bleu de Prusse fights the coldness of the blue and radiates like the sea when spring begins. The palette ends with the legendary Armani blue Marine, color of the sea prior to a storm.

Boudoir (#06) offers a gradation from dewy coral essence to intense Amazonian mahogany. From a soft coral infused by light, color turns into a bright rosewood that enhances the skin and reminds of eighteenth century luxury. A strong matte inspired by 100-year-old trees is strengthened by an intense mahogany liner that gives strength to the eyes.

Saharan Blush (#07) offers a gradation from summer's Saharan sky to hot sand brown. Extremely glowing rose turns into an eggshell tone, reminding us of the color of the sun reflecting on the Saharan landscape at sunrise. A bright rose that could be seen in the sky colors the palette before setting in a hot brown.

Parma (#08) offers a gradation from dewy lilac to an iconic amethyst powder.  Two variations of lilac rose tinted with blue reflections remind of spring colors - from the sky at dawn to blooming flowers. The gradation goes into a sparkling mineral dust before ending in an intense amethyst violet, echo to the homemade eye shadows crafted by women in ancient Mediterranean civilizations.

These eight new Eyes to Kill Palettes will be available in November at fine department stores and at the Giorgio Armani Cosmetics Web site. I'm doomed. I want them all.

Photos courtesy of Giorgio Armani Cosmetics


Nemo said...

Cg, you have hands down the best beauty blog on the face of the earth. Always something new and wonderful and--yes--dooming, haha. I want at least #s 5, 6 and 8. One of the makeup joys of my life is Armani's summer 2012 eye palettes. Too exquisite for words. Thanks again.

Nemo said...

Numbers 1 and 7 aren't bad, either. To quote you, both will jump into my bag and go home with me.

Charlestongirl said...

You are so funny, Nemo. Face it, you are as doomed as I am. You need #3 with me.

Nemo said...

OK, girl, #3 takes a flying leap into my bag, too. I'm a real hard sell, aren't I? Meanwhile, do you think #5 is the same as this summer's #1? They look mighty close.

Nemo said...

My dear, you know as sure as I that we will both end up with all 8
of them! Actually, that is not a bad idea. Chanel has been disappointing lately, and with all the new Armanis, we would have a complete shadow wardrobe. For a couple of days, anyway, until the next can't live withouts show up on your blog! But isn't this fun?

Eileen said...

You ladies are just too funny. While I was reading your comments, I swear three or four palettes jumped into my bag as well :-)

In all seriousness, though, I've been eagerly waiting to get a look at all eight of these ever since seeing a promo that featured three of them. They're perfectly in keeping with the shift towards the chic satin-matte and velvet finishes that we've been seeing so much of lately. And, there appears to be a perfect palette choice for everyone. Come November, I have the feeling I'm going to be adding some new Armanis to my collection.

Stephanie said...

I am so excited about this launch! The product looks absolutely gorgeous. The colors are subdued and pretty and spot on! Too bad, however, that they continue to stray from their minimalist roots when it comes to packaging. Instead of a more refined compact, they move in the opposite direction and give us more plastic bulk and dinky little applicators? Oh, Armani.

Charlestongirl said...

Nemo, good decision. You must have #3. Actually, I think many of them are close to the old shades. It looks like Armani took their old Eyes to Kill and reworked them.

Charlestongirl said...

Eileen, you know how that happens. It's the magnetic force that is created when intense desire can be palpable.

Charlestongirl said...

Stephenie, I'd be fine if companies dropped all the pretense of dinky applicators and gave me more product.

Eileen said...

Magnetic force, huh? Works for me! :-)

Claudia said...

I think i just fell in love with No.8 a girl can always use more eye shadow. Those palettes are gorgeous. Charlestongirl you always find the best beauty pleasures.

Crista said...

Oh my....I must have #s 01, 02, 04 & 08...

Charlestongirl said...

Hi Claudia,

Like all Armani palettes, these will become your workhorses.

Charlestongirl said...

Crista, it's awful, isn't it? Too many temptations!