A drugstore powerhouse, Vaseline launches a new moisturizer this month. Vaseline Sheer Infusion with Stratys-3 uses a patent-protected formula of three ingredients to infuse and suspend moisture across all layers of the skin.
The Sheer Infusion body moisturizer will be available in three blends: Botanical Blend, Vitamin Burst, and Mineral Renewal. WWD quoted Srini Sripada, marketing director of Unilever Skin Care, as saying, “It is the biggest breakthrough in body lotion in 10 years.” Perhaps that's marketing hype, but it sure sounds worth trying, particularly given the price: $6.25 for a 6.8 oz bottle and $8.99 for a 13.5 oz pump. I'll be trying the pump.
There are coupons available on the Vaseline Web site. There is also a video on the product at the site. Sheer Infusion will be available at CVS and other drugstores. I'm betting on introductory sales.
Photo courtesy of Vaseline.