WWD reported survey results that show women are expected to reduce spending on cosmetics by 8.7% next year. Value hunting and brand loyalty are expected to continue.
Given that many spent less on cosmetics in 2009, this could be a depressing year for cosmetics companies. I'll do my best to prop up their bottom lines! What about you? Do you think you'll spend less, more, or about the same on cosmetics in 2010?
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