Cosmetic Executive Women: 2010 Beauty Awards Finalists

The CEW Beauty Awards recognize the most innovative beauty products of the year, as voted by CEW members, industry professionals, and experts in the field of beauty. Winners will be announced at the CEW Beauty Awards Luncheon on May 21st 2010.

Here are the finalists in each category. If they made the list of finalists, you know they have to be buzz-worthy! I have linked back to BTiB reviews for some of the nominated products.

Drumroll, please!

BATH AND BODY: Body Treatment Mass

• AVEENO - Positively Ageless Firming Body Lotion
• Johnson & Johnson Consumer Products Company - Baby Oil Gel with Shea & Cocoa Butter
• LUBRIDERM - Intense Skin Repair Ointment
• Olay - Body Quench Advanced Healing Body Lotion
• Vaseline - Sheer Infusion with Stratys-3

BATH AND BODY: Body Treatment Prestige

• Clarins USA - High Definition Body Lift
• Fresh - Brown Sugar Body Cream
• Laura Mercier Cosmetics - Crème de Pistache Body Soufflé
• MAC Cosmetics - Mineralize All-Over Lotion
• Origins - Dr. Andrew Weil for Origins Night Health Bedtime Spray

BATH AND BODY: Bath/Shower Product Mass

• Burt’s Bees - Fabulously Fresh Rosemary & Peppermint Body Wash
• Dove - Deep Moisture Nourishing Body Wash with Nutrium Moisture
• mark - Self Sanctuary Berry Cranberry Shower Wash
• Olay - Body Wash Plus Tone Enriching Ribbons
• Soap & Glory - Scrub, Actually

BATH AND BODY: Bath/Shower Product Prestige

• Ahava North America - Mineral Botanic Velvet Cream Wash - Hibiscus & Fig
• Body Conscience - 3-Minute Shower Body Polish Bar
• Fresh - Sugar Açaí Body Scrub
• Kate Somerville Skin Care - ExfoliKate Body
• philosophy - Bubble Gum Blow Out High Foaming Shampoo, Shower Gel, and Bubble Bath

FACIAL SKINCARE: Acne Treatment

• Avon Products, Inc. - Clearskin Professional Invisible Blemish Treatment
• CLEAN & CLEAR - Advantage Mark Treatment
• DDF Skincare - Acne Control Treatment
• La Roche Posay - Effaclar AI Intensive Acne Spot Treatment
• Proactiv - Clear Purifying Mask

FACIAL SKINCARE: Anti-Aging Mass

• Avon Products, Inc. - Anew Clinical Derma-Full X3 Facial Filling Serum
• Garnier - Nutritioniste Ultra-Lift Pro Deep Wrinkle Roller
• GoodSkin Labs - Sculptinex Instant ReSculpting Face Treatment with Tensine and Resveratrol
• Olay - Professional Pro-X Deep Wrinkle Treatment
• RoC - Multi Correxion Skin Perfecting System

FACIAL SKINCARE: Anti-Aging Prestige

• Aveda - Enbrightenment Brightening Intensive Massage Masque
• Estée Lauder - Advanced Night Repair Synchronized Recovery Complex
• Lancôme - Génifique Youth Activating Concentrate
• Shiseido - White Lucent Brightening Serum for Neck & Décolletage
• SK-II - Skin Signature 3D Redefining Mask

FACIAL SKINCARE: Cleanser & Scrub Mass

• AVEENO - Ultra-Calming Moisturizing Cream Cleanser
• CLEAN & CLEAR - Morning Burst In-Shower Facial
• Neutrogena - Oil-Free Acne Wash Redness Soothing Facial Cleanser
• VISINE - Total Eye Soothing Wipes
• Yes To, Inc. - Cucumbers Natural Glow Facial Towelettes

FACIAL SKINCARE: Cleanser & Scrub Prestige

• Aveda - Green Science Perfecting Cleanser
• Kiehl's Since 1851 - Rare Earth Deep Pore Daily Cleanser
• philosophy - When Hope Is Not Enough Hydrating Cleansing Balm
• Shiseido - Future Solution LX Extra Rich Cleansing Foam
• Skyn ICELAND - Glacial Cleansing Cloths

FACIAL SKINCARE: Eye Treatment Mass

• Avon Products, Inc. - Anew Clinical Crow’s Feet Corrector
• Garnier - Nutritioniste Skin Renew Anti-Sun-Damage Daily Eye Cream SPF 15
• Neutrogena - Instant Eye Reviver from Ageless Restoratives
• Olay - Regenerist Anti-Aging Eye Roller
• Vichy - LiftActiv Retinol HA Eyes

FACIAL SKINCARE: Eye Treatment Prestige

• Estée Lauder - Time Zone Anti-Line/Wrinkle Eye Creme
• Lancôme - Génifique Eye Youth Activating Eye Concentrate
• Origins - GinZing Refreshing Eye Cream to Brighten and Depuff
• Shiseido - Benefiance NutriPerfect Eye Serum
• Skinceuticals - A.G.E. Eye Complex

FACIAL SKINCARE: Moisturizer Mass

• AVEENO - Ultra-Calming Daily Moisturizer SPF 30
• Avon Products, Inc. - Anew Reversalist Night Renewal Cream
• Garnier - Nutritioniste Skin Renew Awakening Face Massager
• Grassroots Research Labs - Vitamin C Power Brightening Cream SPF 25 with Vitamins E and B5
• Olay - Professional Pro-X Age Repair Lotion SPF 30

FACIAL SKINCARE: Moisturizer Prestige

• Clinique - Even Better Skin Tone Correcting Moisturizer SPF 20
• Kiehl's Since 1851 - Açaí Damage-Correcting Moisturizer
• Lancôme - Absolue Precious Cells Advanced Regenerating and Reconstructing Cream SPF 15
• MAC Cosmetics - Studio Moisture Tint SPF 15
• Shiseido - Future Solution Total Regenerating Cream

HAIR: Hair Care Product Mass

• AVEENO - Nourish + Condition Leave-In Treatment
• Garnier - Fructis Triple Nutrition 3-Minute Undo: Dryness Reversal Treatment
• L'Oréal Paris - EverPure Sulfate-Free Color Care Moisture Shampoo
• Pantene - Nature Fusion Smooth Vitality Shampoo
• Zotos International - Diamond Shine Shine Boost Rinse-Out Glaze

HAIR: Hair Care Product Prestige

• Aveda - Sun Care Protective Hair Veil
• Bumble and Bumble - Thickening Serum
• Frederic Fekkai - Salon Technician Color Care Anti-Fade Top Coat
• Living Proof, Inc. - No Frizz Shampoo
• Ojon - Restorative Leave-in Treatments

HAIR: Hair Coloring Product Prestige

• Beau Colour - Root Essentials
• Clairol Professional - Premium Crème Demi Permanente
• ColorMetrics - TouchBack by ColorMark
• Kelly Van Gogh - Root Rehab
• Oscar Blandi Haircare - Pronto Colore Root Touch-Up and Highlighting Pen

HAIR: Hair Styling Product Mass

• Dove - Heat Defense Therapy Mist
• Garnier - Fructis Style Volumizing Anti-Humidity Hairspray
• John Frieda Collection - Frizz-Ease Heat Defeat Protective Styling Spray
• Klorane - No Rinse Care with Papyrus Milk
• TRESemmé - 24 Hour Body Finishing Spray

HAIR: Hair Styling Product Prestige

• Bumble and Bumble - Bb.Gel
• DevaCurl - Mirror Curls
• Living Proof, Inc. - Full Thickening Cream
• Moroccanoil - Glimmer Shine Spray
• Sebastian Professional - Microweb Fiber

MAKEUP: Eye Product Mass

• CoverGirl - Smoky ShadowBlast
• FLIRT! - Lash-a-delic Fast Defining Mascara
• Maybelline New York - Lash Stiletto Ultimate Length Mascara
• Neutrogena - Nourishing Eyeliner
• Sonia Kashuk for Target - Dramatically Defining Long Wear Gel Liner

MAKEUP: Eye Product Prestige

• Clinique - High Impact Curling Mascara
• Estée Lauder - Double Wear Stay-in-Place Eye Pencil
• Lancôme - Ôscillation Powerbooster Vibrating. Amplifying. Primer
• MAC Cosmetics - Mineralize Eye Shadow
• YSL Beauté - Mascara Singulier - Exaggerated Lashes, Dramatic Styling

MAKEUP: Face Product Mass

• Avon Products, Inc. - Anew Wrinkle Zone Line Smoothing Duo
• CoverGirl - Simply Ageless Sculpting Blush
• Maybelline New York - Dream Liquid Mousse Foundation
• Neutrogena - Mineral Sheers Concealer Kit SPF 20
• Sonia Kashuk for Target - Super Sheer Liquid Tint

MAKEUP: Face Product Prestige

• Bare Escentuals - BareMinerals Matte SPF 15 Infused with RareMinerals ActiveSoil Complex
• Clinique - Redness Solutions Instant Relief Mineral Powder
• Giorgio Armani Beauty - Lasting Silk UV Foundation SPF 20
• MAC Cosmetics - Studio Sculpt SPF 15 Foundation
• Origins - Multi-Grain Makeup SPF 14

MAKEUP: Lip Product Mass

• CoverGirl - Outlast Lipstain
• mark - Kissink Lip Tintmarker
• Maybelline New York - Color Sensational Lipcolor
• Neutrogena - MoistureShine Lipstick SPF 20
• YOYO Lip Gloss, Inc - Minis

MAKEUP: Lip Product Prestige

• Christian Dior - Dior Addict Lip Glow - Color Awakening Lip Balm SPF 10
• Clinique - Vitamin C Lip Smoothie Antioxidant Lip Colour
• Estée Lauder - Double Wear Stay-in-Place Lipstick
• Guerlain - Le Rouge G de Guerlain
• MAC Cosmetics - Cremesheen Glass

MEN'S GROOMING: Men's Grooming

• American Crew - Trichology Hair Recovery Patch
• Avon Products, Inc. - Patrick Dempsey 2 Dual Action Face Wash
• Gillette - Hydra-Scrub + Body Wash
• Lab Series Skincare For Men - Active Hand Cream
• NIVEA for Men - Active 3

SCENT: Men's Scent

• Aramis and Designer Fragrances - DKNY Men Eau de Toilette Spray
• Bond No. 9 New York - Brooklyn Eau de Parfum
• Coach Beauty - Coach for Men Fragrance Spray
• John Varvatos - Artisan
• Tom Ford Beauty - Grey Vetiver

SCENT: Women's Scent Mass

• Avon Products, Inc. - In Bloom by Reese Witherspoon
• Coty Beauty - Halle by Halle Berry eau de parfum
• FLIRT! - Flowerific Perfume Spray
• mark - Sophistique Eau de Toilette Spray
• P&G Prestige - Avril Lavigne Black Star

SCENT: Women's Scent Prestige

• Bond No. 9 New York - Astor Place Eau de Parfum
• Chanel Inc. - Cristalle Eau Verte Eau de Toilette Concentrée
• Coty Prestige - Lola Marc Jacobs
• Gucci - Flora by Gucci
• Michael Kors Beauty - Very Hollywood Eau de Parfum Spray

SUN: Sun Product Mass

• Coppertone - Sensitive Skin Sunscreen Lotion SPF 50 Faces
• Hawaiian Tropic - Sheer Touch SPF 50 Creme Lotion
• La Roche Posay - Anthelios 60 Ultra Light Sunscreen Fluid
• Neutrogena - Sensitive Skin Sunblock Lotion SPF 60+ with PureScreen
• Soap & Glory - Glow Getter

SUN: Sun Product Prestige

• Bare Escentuals - BareMinerals SPF 30 Natural Sunscreen
• Chanel Inc. - UV Essentiel Protective UV Care - Anti-Pollution SPF 30+
• Kate Somerville Skin Care - Somer360° Tanning Towelettes
• St. Tropez - Everyday Perfect Legs
• VMV Hypoallergenics - Armada Post Procedure Barrier Cream 50+

Next time you are looking for a new beauty product to try, you may want to consider one of these! If you have tried any of them, we would love to read your review in the comments.