If you read yesterday's T Magazine in the New York Times, you would have seen Luminessence Bright Regenerator, Giorgio Armani Beauty's entry into the skin brightening market. You have to have noticed that skin brighteners (and spot lighteners) are the latest thing in skin care. They have been the rage in Asia for years. Now the trend has spread to the United States.
All of my favorite skin-care lines have launched or will be introducing powerful new skin-brightening treatments, including Chanel (Le Blanc is out), Clé de Peau Beauté, Shiseido, Sisley (imminent launch), and soon, Giorgio Armani Beauty.
Armani's entry to this growing market will cost $150 and promises to regenerate the brightness of our youth, banish dark spots, reduce wrinkles, and correct pores. It is expected to ship early in April, so even though the launch date is officially in May, we are likely to find it a little sooner.
I can't wait to get my hands on more information. As soon as I do, I'll pass it along to you. Unless it contains ingredients to which I'm sensitive, I'll be trying it. I'd love to see the sun damage on my face disappear - or at least soften!
Photo courtesy of Giorgio Armani Beauty