A little-known scientific phenomenon, virtually unexplored by the beauty industry, is now being shared with a breakthrough skin-care line developed by women, for women. Rebecca Booth, MD, a nationally recognized gynecologist and hormonal wellness expert, and Cecil Booth, her sister and a 20-year beauty industry veteran, share a mission to enlighten women about the relationship between beauty and hormones. They have spent the past seven years developing a line of skin-care products that reverse the physical signs of hormonal aging and restore a healthy, desirable female glow.
"We developed VENeffect with one simple goal: to preserve and restore the feminine aesthetic," said Dr. Booth."There is an undeniable and well-documented link between estrogen and collagen. The influence of estrogen wanes from its peak in our twenties, collagen declines, resulting in a loss of elasticity and increase in fine lines and wrinkles in our skin." VENeffect Skin Care is designed to infuse the skin with the healthy glow of peak feminine hormonal vitality - a phenomenon the sisters call the "Venus Effect."
The sisters discovered their solution in the plant world. VENeffect gets its potency from 100% natural phytoestrogens. Phytoestrogens are plant-based “mimics” of human estrogen that safely and effectively bind to the receptors in the skin, preserving and restoring collagen, dramatically increasing elasticity and reversing the signs of hormonal aging. Dr. Booth explained, "The small molecular size of phytoestrogens allows them to easily penetrate facial skin and bind with estrogen receptors in the dermis and epidermis." Unlike anti-aging products that are designed to exfoliate dead skin (for example, retinol), VENeffect restores the vital effect of collagen to dramatically improve the glow of healthy skin.
VENeffect products are formulated with additional ingredients that offer anti-aging, anti-inflammatory, and antioxidant properties to provide the best in modern skin care. Five new VENeffect products are available: two moisturizers, one for day with SPF xx and one for night, along with eye and lip treatments. The prices range from $85 to $185. The new products are available at Neiman Marcus Mazza Gallerie and Tysons Galleria.
I haven't had an opportunity to try the new skin care, and, unfortunately, I'll miss a "media breakfast" this week because I must work on weekdays. Once I get my hands on some VENeffect samples, I'll let you know what I think. I'm definitely intrigued by the premise underlying the actions of VENeffect. Skin-care lines come and go. This one offers a message that could resonate with women over 30. I think that's exciting.
Photo courtesy of Neiman Marcus