Saturday, February 22, 2014
Stationed at the front door, one woman actually got in my way, imploring me to try Brand X's new fragrance as I made a bee line to the counter I had gone to visit. She did not take my polite brush-off well. She persisted, so I had to not-so-politely ignore her and keep walking. Darn if she didn't try again as I left the store. All I could say was, "I'm outta here." Apparently she had no memory of being rejected the first time.
Before I could get to my "home counter," I was pitched by two more of them! I detected a frenzy of desperation. Is perfume not selling? I also had several offers of makeovers. At least they were nice/helpful and carried no message that I needed one.
By the way, I bought fragrance, but from my favorite Tom Ford representative who actually had to tell one of the spritzers to stay away from me because she had patchouli in her bottle.
I choose where I shop using many factors, one of which is lack of aggressiveness. A few years ago, I told the tale here of a particularly annoying trip to Nordstrom. That day, I was unable to take three steps before being assaulted by someone trying to sell something, all the while having to answer one person after another as he or she asked how I felt that day. The pleasantries nearly drove me over the edge.
Now they seem to be even more aggressive, skipping the pleasantries and going straight for the sales pitch - a pitch I already know because I do follow their industry. Today, I was approached by the same freelancers multiple times. I finally went to get a store regular to escort me, help me select what I wanted, and get out of there without interference.
I'm glad my friends and regular brand representatives were there. Otherwise, I would have left for home without experiencing the nice day I anticipated. How was your beauty event experience this week? Did you notice a hint of desperation in the air?
Photo courtesy of dailyfinance.com