Living Proof has a new hair spray, and it's definitely worth checking out! I saw Living Proof Hold Flexible Hairspray ($24) at Sephora last weekend. Having recently started using - and loving - Living Proof Straight Making No Frizz Styling Spray for Fine to Medium Hair, I was intrigued.
Hair spray and I have such a difficult relationship. I need hair spray, but hate hair sprays that are heavily scented or make my hair stiff as a board. That rules out a lot of respected products. So, at Sephora, the first thing I did was spray the tester on my arm to check for fragrance. This one has a fragrance, but it's fresh and citrusy. I can deal with that, especially since the fragrance fades over the day.
What doesn't fade is its holding power. It holds my style! Here's what Sephora and Living Proof say in describing it.
Hold Flexible Hairspray modernizes hairspray and allows you to maintain your style without fear of collapsing [editorial note: I assume they mean without fear of your hair style collapsing]. Featuring the revolutionary No Frizz technology, Hold is perfect for all hair types. It effectively blocks humidity, adds shine, and protects style. Hold's technology is buildable - the more you spray the firmer the hold - but without flaking and dullness.
Here, more or less, is what the can says.
Humidity is your hair style's #1 enemy - making some hair frizzy and other hair limp and flat (mine included). That's why Living Proof's scientists invented PolyfluoroEster, a new molecule featured in Hold Flexible Hairspray that prevents the damaging effects of humidity. Hold can be layered for a light or strong finish, leaving your hair soft and natural feeling.
The first time I used it, I think I held the can too close to my hair when I sprayed. As a result, I got a heavy dose. My hair is so fine, it's easy to overdo hair spray. The second time I used it, I was better with the distance and nozzle, and I succeeded in spraying just the right amount of product for an effective all-day hold. Nice!
Living Proof has developed legions of fans with its frizz-fighting products. I checked out the reviews on Sephora's Web site after I came home with my new hair spray, and they were overwhelmingly good. It appears that Living Proof has another hit on its hands!
You can purchase this hair spray at Sephora, where I got mine. Or you can buy it at Living Proof's Web site. Let me know what you think!
Photo courtesy of Sephora