Wednesday, March 9, 2011

Giorgio Armani Acqua for Life Campaign

You probably know I don't put up press releases very often, but I make exceptions for great causes - or companies/people I love. Yesterday, my friends at Giorgio Armani Beauty made me aware of Armani's Aqua for Life campaign. I think you should know about it.

As a leader in the fragrance industry, Giorgio Armani Fragrances is proud to announce, for the second year, its partnership with the U.S. Fund for UNICEF. The company will serve as the National Sponsor of the 2011 UNICEF Tap Project, a nationwide initiative that provides the world’s children access to safe, clean water through its Acqua for Life campaign. Acqua for Life was developed to raise awareness around the world with the goal of improving access to safe water and sanitation facilities in schools and communities. Nearly 900 million people worldwide lack access to safe drinking water, and nearly half of those people are children.

The award-winning UNICEF Tap Project, with the support of Giorgio Armani Fragrances, has become a dynamic movement that affords everyone the opportunity to help provide the world’s children with safe, clean water. With just one dollar, UNICEF can provide clean drinking water to a child for 40 days! Through numerous fundraising and volunteer activities, the UNICEF Tap Project celebrates the clean water most of us enjoy on a daily basis by encouraging celebrity, restaurant, volunteer, corporate, and government supporters to give this vital resource to children in developing countries. The concept is basic and compelling: “When You Take Water, Give Water.”

From March 1-31, 2011, Giorgio Armani Fragrances will build awareness for the cause by donating one dollar to the U.S. Fund for UNICEF to support the UNICEF Tap Project for each purchase of the Acqua di Giò for Men and Acqua di Gioia for Women cologne or gift set through authorized distributors in the U.S. In addition, Giorgio Armani Fragrances will donate one dollar for every person who “likes” the “Acqua for Life” page on Facebook, up to $250,000 during the month of March. How hard is that? Go "like" Acqua for Life!

In an effort to connect with the younger generation and create buzz, Giorgio Armani Fragrances is creating a social media campaign that will consist of a Web site dedicated to Acqua for Life (, an Acqua for Life Facebook page, a mobile Web site, and an iPhone application. Giorgio Armani Fragrances will also implement the Acqua for Life College Tour, traveling to colleges and spring break locations (do I foresee a boondoggle in Barbados? just kidding) with the primary objective of sampling Acqua fragrances and creating awareness of Giorgio Armani’s support of the UNICEF Tap Project.

The Limited Edition Acqua di Giò for Men and Acqua di Gioia for Women Acqua for Life promotional sets will be available during the month of March online at Giorgio Armani Beauty's Web site and at select fine department stores, including Saks Fifth Avenue, Bloomingdale's, and Macy’s.

While I am totally stocked up on Acqua di Gioia (you won't believe how much of this lovely fragrance I purchased!), I am going to Facebook now to like the campaign. Will you? Please? It's sad to think that children throughout the world live without clean water (and food). We can help fix that so easily, with tiny investments that don't approach what it would take to give them a good education.

Thanks for reading! Let me know in the comments if you went to Facebook to like. There may be a surprise drawing for those who do. You never know what I might give away. :)

P.S. I had a little trouble figuring this out, so...

Go to
Click Continue
Click Connect
Click Like at top

Photo courtesy of Giorgio Armani Beauty


Straight Up Glam said...

This is such a great cause, thank you so much for letting us know about it!
Acqua di Gioia is one of my favorite fragrances, and although I live in Canada and I have repurchased this perfume recently, I did go on their facebook page and "liked" it.

Thanks again for making us aware of this, I will let all my friends and coworkers know to go "like" them on facebook!

Andrée xx

Charlestongirl said...

Thank you, Andrée! Liking it can make a difference.