Rouge Ecstasy Lipstick ($34) was introduced to get some information about it. I failed - again. I'm getting a complex. I can't figure out why PR wouldn't want to spread the word in the United States. It usually helps with sales. If you search the Web, you will find a European review with swatches.
What follows is the marketing information. Rouge Ecstasy is now available online.
With Rouge Ecstasy, the Giorgio Armani laboratories push the boundaries of the exceptional even further with the first "CC" lipstick. CC stands for Color & Care, a new innovative hybrid product that marks the start of a new era in lipstick.
Care: Rouge Ecstasy offers the comfort and softness of a lip balm, leaving lips repaired and beautifully enhanced day after day.
Color: This velvety soft, everyday lipstick coats the lips in saturated, ultra-luminous shades with impeccable hold. Application is simple, precise, and effective.
The red lacquer cases with Armani's magnetic closure look pretty snazzy. There is a film you can watch at this link. It's a little silly.
Since I couldn't get my hands on advance publicity, I don't feel rushed in showing you the colors. I'm going to wait to purchase until I can shop locally and select the colors I like in person.
Update 8/18: I purchased three today at Neiman Marcus. I'll show them to you when the sun returns.
Photo courtesy of Giorgio Armani Beauty