- Glow-On Moisturizing Balm
- Day-Long Skin Perfector/Trouble Zones
- Eye & Lip Contour Perfector
Women unanimously complain that their makeup never has the same radiant glow as it has just after their morning beauty routine. As the day progresses, the skin quality deteriorates (loss of moisture, sebum production, enlarged pores) and is exposed to environmental aggressors. When skin is imperfect, the makeup glow doesn’t last and even smudges, losing its impact.
Now for the first time, Giorgio Armani Beauty offers an innovative, tailor-made solution to keep your complexion and makeup touch-up-free all day. ARMANI PRIMA’s revolutionary new skin-care products contain a special blend of active ingredients that maintain skin’s moisture level, regulates sebum production, and strengthens the skin barrier so that the face keeps the glow of just-applied makeup and the benefits are visible all day.
“Today, we live in a fast-paced world. Women expect immediate results. That’s what we created with ARMANI PRIMA, which is the first skincare conceived for makeup wearers.” - Linda Cantello, Giorgio Armani International Makeup Artist
The Glow-On Moisturizing Balm ($110) is the cornerstone of the ARMANI PRIMA line. It was formulated to achieve glow, plump, and maximum moisture that last 24 hours. This could only be achieved by a patented formula and unique process: a surprising compact texture, hot poured at 45°C that quickly breaks into a fresh fluid that penetrates immediately. The formula is an inversed emulsion active on the internal and external skin layers. The internal phase maximizes the concentration of moisturizing and plumping active ingredients; the external phase then creates a protective barrier on skin surface, locking in moisture. This is achieved through a high concentration of hydrovance and hyaluronic acid for continuous hydration and glycerin for skin plumping. The Giorgio Armani signature glowing complexion effect is enhanced by the “Liquid Mirror” complex, which ensures a prolonged reflection of the light on the skin. Thanks to this technological breakthrough, here is what you should see.
- Immediately: Skin is deeply moisturized and plumped with heightened radiance. Perfect compatibility with foundation for an easy and fault proof makeup application.
- At the end of the day: Skin quality and moisture level is maintained. Foundation looks fresh, as if just applied.
- After four weeks: Overall skin quality is improved. More comfortable, supple, and nourished skin. Fine lines look evened out.
Day-Long Skin Perfector/Trouble Zones ($100), is an innovative skin-care product that contains a strong concentration of “Prima Skin Complex,” an impressive active ingredient, which is lipophilic to absorb sebum and hydrophobic to repel sweat. It immediately smoothes skin and regulates the water and lipid levels on skin surface all day long.
The Skin Perfector targets the “disruption zone” of the face (i.e., eyelids, around the nose, chin, forehead, or any area prone to shine or large pores). It absorbs excess sebum delivering an instant mattifying effect on skin that lasts all day long. Thanks to a unique milky gel texture, the Skin Perfector absorbs rapidly, leaving a clean skin sensation that lasts all day. A combination of two hydrophilic ingredients provides a tightening effect and a feeling of comfort, making the product perfect for all skin
- Immediately: Trouble zones are smoothed and mattified in transparency. Foundation and eye shadow are easier to apply.
- At the end of the day: Makeup glow and color are intact.
- After four weeks: Skin texture is improved and skin surface appears smoother.
A skin-perfecting formula for lips and under eyes, Eye & Lip Contour Perfector ($70) is an ingenious two-in-one product that targets the lips and under-eye area. It contains buckwheat extract and haloxyl for their stimulating effects, reducing dark circles and under-eye puffiness over time. Glycerin, jojoba butter, and hydralip give intensified hydration and reduce fine lines. The effective results of this skin-care product is clearly measurable in improvements to dark circles and a toning, lifting
effect under the eyelids, as well as a significant reduction in wrinkles and fine lines around the lips. Eye & Lip Contour Perfector should not be used on the eyelids.
- Immediately: Lines and dark circles are blurred. Light reflection on the skin surface is amplified to make eyes look brighter and skin looks more luminous. Application and hold of dark circle concealer are improved. Lips and contour are smoothed, preventing lipstick from bleeding into the fine lines.
- At the end of the day: Skin feels more comfortable, supple, and nourished.
- After four weeks: Dark circles appear reduced, the outline of eyes and lips appear more defined.
Here are suggested application methods.
- Face: apply the Glow-On Moisturizing Balm over the entire face using circular massaging movements.
- Trouble zones: apply the Day-Long Skin Perfector/Trouble Zones on the forehead, nose, chin, eyelids, and over the upper lip, sweeping the product outwards.
- Dark circles and lips: apply the Eye & Lip Contour Perfector under the eye area and directly on and around the lips.
Photos courtesy of Giorgio Armani Beauty