I had already fallen in love with Sérum de Rouge when I happened upon the Fall 2010 Collection display at Nordstrom. Six shades were shown, and I wasn't sure which shades were new. As an aside, I have learned I can't trust that the colors on a new display are actually new colors. It seems that sales associates just stick other colors on a display when they sell out of the new ones (one of my pet peeves). So, I can't be totally sure that the four colors I purchased (yes, four!) are all new. There were six shades on the display, and all of them were gorgeous. There were no Dior specialists to be found. So, I did my thing and tried them all on my arm. It took every ounce of my self-restraint and willpower (what little I have) to resist the two I didn't purchase.
Here are the shades that came home with me, listed in the order of my arm photo, top to bottom.
- #560 Radiant Pink Serum
- #470 Pearly Pink Serum
- #880 Plum Serum
- #870 Ruby Serum
I love Sérum de Rouge because it feels great on my lips (extremely moisturizing) and looks sheer and colorful. That may seem contradictory, but some have more color than others. The SPF formula is an extra-added bonus. Dior says that after one month of daily use, Sérum de Rouge increases the hydration of our lips by 40%, adds 24% more smoothness, and helps regain curves and firmness. I don't know about those statistics. They are nice, but not important to me. I simply love the colors, look, and feel!
Want a lighter-than-air, luscious lip color? Check out the Dior Fall 201o display at your local department store. There's a lot more to see - lavenders galore! I was captivated by the Sérum de Rouge shades.
Photo at top courtesy of Nordstrom