Fresh Soy Face Cleanser and a Coming Attraction

Did you know that Fresh Soy Face Cleanser ($38) is Neiman Marcus's best-selling cleanser? I didn't until I started talking with a Fresh representative who had given me one. It was also a Neiman Marcus Beauty Award Finalist in 2010, voted by customers.

I told one of my "Fresh friends," Alyson O'Brien (remember Alyson? she wrote a guest feature for us), about burning my lips recently with glycolic acid and that I had used only pure, gentle products on my face the week after. I didn't want to apply anything that would exacerbate the burn and accompanying pain. My Fresh Soy Cleanser had arrived recently, and it seemed like the perfect choice for removing makeup at night and washing my face in the morning shower. I knew it was mild, so it has been my go-to cleanser since. I love it!

Soy Face Cleanser has a unique, multifunctional, soap-free formula that promotes a pure, clean, healthy complexion. Ideal for all skin types, this ultra-gentle face wash contains nourishing amino acids, rich soy proteins, and soothing botanicals to hydrate, calm, and tone. The lightweight, natural cucumber- and rose-scented formula has a refreshing and cooling effect (good for the dufus who her burned her skin). It effectively removes every last trace of my makeup, even around my eyes - no raccoons here (inside at least)! It even conditions your eyelashes.

Fresh’s unique crème-gel formula won’t strip the skin of its essential nutrients. It leaves my face feeling hydrated and clean. Because it's safe for use around the eye area, I apply and cleanse with abandon, which is how I got myself into trouble with the glycolic acid. No worries - Fresh wouldn't hurt us.

The ingredients of this French-made cleanser contain pure, organic extracts of rose and cornflower, mallow, and aloe vera, cucumber, and ginseng.Then, there's the soy. Soybean extract is a valuable protein that protects the skin and improves texture and resiliency. Soybeans provide amino acids that are essential in helping the skin to retain moisture, maintain elasticity, and preserve a smooth appearance. They contain a high concentration of isoflavonoids, a type of polyphenol that exhibits antioxidant properties. Soybean germ extract is derived from the soybean; after the hulls and oil are collected, the remaining flakes, which represent this valuable protein-rich extract, are crushed into a fine powder and used to make this soy extract in the cleanser, which is a liquid-gel that dispenses easily and feels great. It also contains soybean oil. It has an unusual botanical fragrance - floral, fresh, fruity - more like cucumber than rose.

I can see why so many women have discovered it before me. If you share your house with a man, you may be fighting for the Fresh! You can find it at Neiman Marcus, Sephora, and Fresh's Web site, along with the rest of Fresh's Soy Collection. This mild cleanser has earned a permanent spot at my house.

Heads up: Jawn Marques, Creative Director of Fresh, is coming back in June! We are having a Fresh party at Neiman Marcus after work. E-mail me if you'd like to attend.

Photo courtesy of Fresh