Saturday, May 14, 2011

Boo-Boo Cover-Up, the Beautiful Way to Heal

Here's a unique product for you! Boo-Boo Cover-Up ($19.99) is an innovative concealer that is loaded with natural healing ingredients (aloe, chamomile, green tea, tea tree oil, and vitamin E) to conceal while you heal. You can use it in place of a Band-Aid. It's so much better looking! You can also use it as a comforting facial concealer - everywhere except the immediate eye area.

While the name sounds young, women of all ages have temporary or permanent imperfections. As we age, it takes longer for cuts to heal, making Boo-Boo Cover-Up a great option. It’s the first of its kind and perfect for summer when we bare more flesh. It was developed for the body (longer lasting, less transferring, more waterproof, and a little thicker than typical concealers), but is safe for the face. You can use it to cover acne, sun spots, cuts, bruises, and more.

Brandy Jans came up with the idea when she went to buy Neosporin for hideous bug bites on her legs. She knew that concealing and healing had to go together. She had formerly worked in product development for some of the largest specialty personal care companies in the U.S., so she had the experience to develop her own product. After more than a year of planning and development, she took the leap and recently had a "soft launch" of Boo-Boo on Amazon.

To use Boo-Boo Cover-Up, just dot it onto the area you want to cover. It comes in a single, universal medium shade that works for me and should work for most of you. Even so, light and dark shades will be launched later this year. There's no sense in trying to show you a swatch. It's intended to blend into the skin, and it does. I've been testing it on my face. It minimizes my darkest sun spots (the two that look like freckles), without being cakey or pasty the way some seriously effective cover-ups can be. It makes the lighter ones disappear. I think it's pretty cool.

Each ingredient in Boo-Boo was selected to give the product its antibacterial, antiseptic, anti-inflammatory, and cell-renewing properties. Burn your neck with a curling iron now and then? I have. I'll have Boo-Boo at the ready next time. I haven't had any bug bites to cover since Brandy sent me Boo-Boo (gratis), but I'm ready for any little injury to my skin. Will you be? For a small investment, you'll have enough healing Boo-Boo to last for years!

Boo-Boo Cover-Up is available at Amazon and

Photo courtesy of Boo-Boo Cover-Up

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