You know I'm an ardent supporter of beauty companies that adopt worthy causes and make them their own. Last year, I told you about Giorgio Armani Parfums' Acqua for Life Campaign. I'm proud to tell you that the 2012 campaign is rolling.
With your support, Giorgio Armani can raise enough funding for the UNICEF Tap Project to provide millions of days of safe, clean drinking water for children in need. We barely think about the clean water that is delivered so seamlessly to our homes from local utilities. In many countries, clean water is a luxury, and people - children with love and hopes - die for lack of it.
In 2007, the UNICEF Tap Project was born in New York City with a simple concept: restaurants would ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF’s efforts to bring clean and accessible water to millions of children around the world. The project gained momentum and has grown to raise nearly $3 million in the U.S. to provide clean water for millions of children globally.
Now in its sixth year, the award-winning UNICEF Tap Project, a nationwide campaign sponsored by the U.S. Fund for UNICEF, has returned during World Water Week, March 19–25. The UNICEF Tap Project has become a dynamic movement that affords all of us the opportunity to help provide the world’s children with safe, clean water. Through numerous fundraising and volunteer activities, the UNICEF Tap Project celebrates the clean water we enjoy by encouraging celebrity, restaurant, volunteer, corporate, and government supporters to give this vital resource to children in developing countries. The concept is basic and compelling: “When You Take Water, Give Water.” The 2012 UNICEF Tap Project Funds will specifically target children in Togo, Vietnam, Mauritania, and Cameroon.
Giorgio Armani Parfums, recognizing the value of treating the world's children as our own, is participating in the UNICEF Tap Project again this year with the Acqua for Life Campaign. Giorgio Armani Parfums will donate $1 to the United States Fund for UNICEF for each Acqua di Gio Homme and Acqua di Gioia spray cologne or gift set, and 100% of the retail sales price, up to $15.00 per item, for each 10-ml Acqua di Gioia Eau de Parfum Rollerball purchased in the 50 United States, Puerto Rico, or DC through authorized distributors from March 1, 2012 to March 31, 2012. These are beautiful fragrances. If you've been contemplating a purchase, why not do it now? Use the code ACQUA12 at checkout at Giorgio Armani Beauty and receive a limited-edition water and complimentary shipping with any purchase of any 3.4-ounce fragrance purchase or gift set.
Even if you aren't up for buying a new fragrance, Armani will donate $1 for the first 100,000 people who “like” the “Acqua for Life” Facebook page from March 1, 2012 to March 31. How hard is that? I did it in a heartbeat.
You can make a difference, with a single click. Can I count on you for that click?
Photos courtesy of Giorgio Armani Parfums and UNICEF