Giorgio Armani Beauty's Rouge d'Armani Sheer Lipsticks ($30) have arrived. I went overboard when I ordered (over a week ago, and I wondered where they were!). My mail carrier just brought my box, containing eight of the 11 shades. I dashed outside to photograph three of them.
They feature a fabulous creamy texture, feather light and translucent, as hydrating as a balm. The brilliant bold color is wearable and chic. Don't be mislead by how the colors look in the tube - try them!
A cutting-edge color formulation process, the Color Shine Moisture Polymer, a revolutionary component, is able to retain twice its volume of water and enhance color luminosity while locking in hydration on the lip surface for over eight hours.
Three shades hover between straight orange and pink-orange: Acid Tangerine 300, Mandarin Orange 301, and Orange Mutation 302. Three incandescent reds, sheer versions of Rouge d’Armani 400 are available: Red Carpet 400, Ripe 401, and Scarlato 402. Three lively transparent pinks will make you pink lovers delirious: Ecstasy 500, Vita 501, and Blush 502. I don't know why the Armani Beauty Web site only shows two pinks. I'm checking. Three purple shades, Bitten 600, Tulipe Noire 601, and Black Lacquer 602, are divine.
Above, I've photographed Pink 502, Plum 600, and Rouge 400, randomly pulled from my box. The sun was behind a cloud when I took the photo above, but it came out of hiding briefly for my swatch photos below.
As I suspected, the bullet color provides only a hint of the color you'll see on the lips. Sheer and gleaming, these lipsticks are everything I had expected, and more. Pink 502 is shown at the top of my arm; Plum 600 is shown in the middle; and Rouge 400 is at the bottom. Rouge 400 is the darkest on my lips, but still very sheer and wearable.
I can't tell you how happy I am right now. I'm going off to purchase all the shades I passed by - not because I didn't want them. I was trying to be prudent when I ordered "only" eight.
I'll show you all the shades as soon as I have time to get photos when the sun is shining. The Rouge d'Armani Sheer Lipsticks are available at Armani Beauty's Web site. I haven't seen them at a counter yet. I'm expecting a call when they arrive at Saks.
Photo at top courtesy of Giorgio Armani Beauty; other photos by Best Things in Beauty