Friday, November 22, 2013
Nordstrom is revamping its beauty departments, reported by WWD, and I'm not sure the change is for the good. "The most dramatic modifications are to color cosmetics areas, where customers are encouraged to shop how they want, whether it is on their own by opening drawers brimming with makeup or with guidance from staff dedicated to specific brands or brand agnostic. Nordstrom is also simplifying beauty shopping by breaking down its vast selection by trend and key product, no matter what brand, and offering shoppers access to beauty concierges, trial sizes and applications, consultations, and other services so they can more fully experience the products.
This does not sound good to me. What I interpret the change to mean is that Nordstrom is turning its beauty departments into Sephora stores, where customers paw over the very same products I'm expected to purchase as new. That's a prime reason why I don't shop in Sephora stores. Why would Nordstrom make for-sale product available to the masses? It makes no sense to me.
Speaking of Sephora, I read a bizarre story on Facebook. A customer who orders almost every day (from the looks of her unopened boxes all stacked up) was banned from ordering online. Apparently they sent her a notice telling her she would no longer be able to order online, but she was welcome in their stores. What? I read the Terms of Service, and there is no limitation on how much a customer can buy. There is something squirrelly about this story. I called Sephora for "comment," but could get nothing specific out of the rep with whom I spoke. Naturally, I did not mention this customer's name; that would be a violation of her privacy if I or Sephora discussed her account. Have you ever heard of anything this strange? She is not a frequent returner, which might account for the company's reaction.
It's time for the Friday Forum. I love this part of our week. What new products did you discover this week? Did you find any deals you couldn't resist? Are you using a fabulous product and want to sing its praises? Did you find a beauty product disappointing? Do you have a question others might be able to answer? Want to talk about skin care? What's new in your life? Just use the comments. Don't be shy. Just make sure to ask any question you might have over the weekend. By early the next week, most (not all) readers will have moved on.
I hope you have a great weekend!
Photos courtesy of hort.perdue.edu and Guerlain