Friday, August 8, 2014
WWD has published the top 100 beauty company list, as they always do this time of year. What's most interesting about it is "who owns whom."Did you know that the world's largest beauty company, L'Oreal, owns Urban Decay? Did you know that Procter & Gamble owns
M·A·C to create new color palettes (and other items). The palettes are large and were designed to offer a full complement of shades and finishes. I saw a photo and was not terribly impressed. I'll withhold judgement until I can see the real thing.
I'm very excited that Natura Bissé will be introducing products for younger women. Aiming for the 30+ age group, "Essential Shock" is a collection that would interest a younger demographic interested in offsetting premature aging. Of course, the collection will appeal to any age group that wants to purchase top-notch anti-aging treatment. It will be available in August. The company also plans to extend its Diamond range with the Diamond Life Infusion Retinol Eye Serum in October, which is targeted toward an older consumer. The forthcoming Diamond Life Infusion Retinol Eye Serum is designed to build collagen, elastin, and hyaluronic acid, lift the eyelid, and reduce capillary leakage and under-eye shadows. I'm curious about adding retinol to an eye product. That will be a "wait and see" for me. I just don't know how my eyes might react to retinol.
Here's your "Can you believe it?" for the week. In September, Sephora will launch a new initiative called Store to Door. If a customer wants to purchase a makeup shade or product that’s not available or they don’t want to carry their bag home (seriously?), a Sephora associate will place the customer’s order via iPod Touch and it will be delivered to their home in three days or less for free. What do you think about this hybrid in-store/online service?
It's time for our weekend sharing, the Friday Forum. I love this part of our week. What new products did you discover this week? We have all seen the upcoming Tom Ford collection, so I think we can skip that this week. Did you find any deals you couldn't resist? Are you using a fabulous product and want to sing its praises? Did you find a beauty product disappointing? Do you have a question others might be able to answer? Want to talk about skin care? What's new in your life? Just use the comments. Don't be shy. Just make sure to ask any question you might have over the weekend. By early the next week, most (not all) readers will have moved on.
Photo by Best Things in Beauty