The long-awaited launch occurred in New York City on April 28. The party, hosted by Victor and Dustin, featured five models - from students to media strategists - and eight-foot tall banners showing their glam shots wearing Dustin's lip colors. Over 150 guests attended. I wish I could have been one of them. Unfortunately, it was impossible for me to work the full day and add on a round trip to New York before it was time to work the next day.
Beauty has always been an important focus for de Souza, coming from a family in which both sisters are skilled makeup artists. Victor has worked with some of the top makeup artists in the world, including Francois Nars and and Dustin Lujan, to make shocking and beautiful images for his fashion shows, making the makeup a centerpiece along with his fashion designs. Cosmetics were a natural transition for his portfolio; his father was one of the top chemists in Argentina. As he grew up, he and his sisters tested makeup formulas.
As a creature of design, Victor collaborated with Dustin, former creative director and development consultant for several top, luxury beauty houses, to work on Victor's own beauty line. Max Factor's design from the 1920's was one of the main inspirations of Dustin's designs, using all-metal packaging that is sleek and heavy. The upgrade to the classic inspiration was the metal spike on the top of each case, adding a modern edge resembling the pawn of a chess piece to combine classic, contemporary, and intellectual design factors.
The lipsticks come in three different formulas. All are priced at $68. All shades stay on forever. To get them off my arm, I had to use soap, water, and makeup remover. That's unusual. The shades must have a long-lasting tint in their formula, making them highly resistant to transfer and color loss.
- Prismatic Lipstick, which offers extra moisture and shine
- Satin Lipstick, for the most sensitive lips with a true-to-life "lip finish"
- Matte Lipstick, for a moisture-intense matte lip with flair and life
You can purchase these Lipsticks from Victor dE Souza Beauty online. If you don't follow Dustin on Facebook, you really should. In a run-up to the launch, he posted photos of the models wearing each shade. They are masterfully edited, showing the flair of both Victor and Dustin.
What do you think? Do you have a favorite shade? Will one or more go on your must-have list?
Update 5/18: In my original feature, I mixed up Raspberry Reich and The Hunger. I'm sorry. The Hunger is the perfect red. I have confirmed this with Dustin, who didn't notice at first either (so I don't feel like such a ditz). Thanks to "Anonymous" for pointing out the confusion. I have corrected the copy above.
Photos courtesy of Victor dE Souza Beauty and by Best Things in Beauty