Friday, May 18, 2012
Today, I'd like to chat with you about Sephora's new Web site design. I'm not particularly fond of it, and I've been wondering what you think. Prior to the redesign, I had perfected my trips to the site, knowing how to navigate quickly to the items and brands that interest me, and easily skipping the fluff. Now, I feel like I'm bombarded with fluff. I'm not impressed with "the new face of Sephora.com."
The home page is a good example. I don't really care about "Editor's Picks." I've always suspected they were a snapshot of products that were being promoted for many reasons (financial?) aside from their greatness. Of course, Sephora's own brand is "over-represented" in the Editor's Picks, but so are products that leave me wondering, "How could this be the best of the best?"
I also don't care about products deemed best sellers. For one reason, to be a best seller, a product can't be new, my normal interest. I already know that I'm not a "typical" Sephora customer. I've never been interested by the category. I also have suspicions about the commercial purpose of this category.
Fortunately, I can still get to a page view of "What's New" in makeup. I don't love the sliding right to left views. I want to see everything on one page. Being forced to click continuously is annoying.
The sample selection window is beyond weird. It was apparently designed for teens who can see teeny tiny print without reading glasses. I can click to enlarge it, but why? What did shrinking it accomplish?
When I saw the new "three-day shipping guarantee," I shuddered. Sephora already slowed its shipping a year or so ago. Would that "new feature" mean that my two-day receipt would lengthen to three? So far, the jury is out on that.
Web site redesigns are supposed to improve the user experience - and with a little luck and skill, they can improve sales. I don't think Sephora succeeded with this one. Perhaps I'm alone in my view. What do you think? Has the new site enhanced your online shopping experience at Sephora?
It's time for the Friday Forum, our open chat. You saw it here first! What new products did you discover this week? Did you find any deals you couldn't resist? Are you using a fabulous product and want to sing its praises? Did you find a beauty product disappointing? Do you have a question others might be able to answer? Want to talk about skin care? What's new in your life? Just use the comments. Don't be shy. Just make sure to ask any question you might have over the weekend. By early the next week, most (not all) readers will have moved on.
It took me hours to address all the By Kilian envelopes - and custom forms - for last week's giveaway contest. The prize winners live in the United States and Canada and far-flung lands, such as Croatia and Romania. I had to mail them at the Post Office, so they couldn't go out until yesterday. I hope they all make it to their destinations.
This week's giveaway contest is for Bobbi Brown's wonderful Shimmer Brick for Body. The deadline for entries is Saturday, May 19, at midnight (tomorrow). Make sure to enter if you'd like a chance to win it.
Photo by Best Things in Beauty