Chanel's Les Beiges Healthy Glow Sheer Colour SPF 15 PA++ is due in the United States in August. The advertising campaign will feature Brazilian supermodel Gisele Bündchenin in her first campaign as the face of Chanel.
Les Beiges is (are?) said to be a skin-perfecting powder. Light and natural, they will offer the ultimate transparent, smooth, soft and natural, easy-to-apply powder with a translucent sheen. There will be only five shades available - maybe seven, depending on your country.
A hybrid powder (depending on your
skin tone and the shade selected), Les Beiges were inspired by Gabrielle
Chanel’s passion for freedom - a new makeup approach for “simple,
intuitive, and natural beauty.” From what I've read in multiple sources, Les Beiges are not foundations for anyone who wants more than the lightest veil of coverage. They can serve as bronzers, contouring powders, or finishing powders - and offer an all-over glow. Les Beiges represent a new, versatile concept for Chanel, which has a "Notify Me" sign-up at its Web Site.
The ingredients are said to include a purifying protective cream containing white roses and a cotton composite plant cell extract that will protect the skin from environmental pollution while soothing and calming the skin. Shea butter will offer softness, while the UVA and UVB factors will help prevent fine lines and sun spots. The powders are lightly scented with Chanel's iconic gardenia.
As usual, other countries got Les Beiges first. I believe they are already available in Canada and Great Britain. If you go scounting around the Web, you'll find a few reviews. I'm hoping our friends in Canada can tell us what you think. If you've tried Les Beiges, please leave a comment and let us know.
Photos by Chanel