Friday, May 3, 2013
Not long ago, Lancôme USA was in the news when the FDA ordered the company to remove its claims that some of its skin care could "boost the activity of genes" or "stimulate cell regeneration" to reduce the signs of aging. Now the company is in the news again, but the story is hysterically funny.
Reader Rosemary sent me an article from Yahoo that had me in hysterics when I read it. The story starts with the title, "Woman Sues Lancôme for Makeup Not Lasting Long Enough." The story starts, "One Orthodox Jewish woman is suing makeup giant Lancôme (owned by parent company L'Oreal), claiming that its "24-hour" foundation doesn't last a full 24 hours, preventing her from looking flawless through the Sabbath, reported the New York Post. Right there, I started thinking, "Why is her religion relevant?" Did they need to call it out?
Then I read on...
Rorie Weisberg of Monsey, New York claims she was tricked into believing that the company's new Teint Idole Ultra 24H provides a full day and night of "lasting perfection" as the product's Web site states. Her lawsuit reads: "The 24-hour claim was central to plaintiff's purchase decision, as a long-lasting makeup assists with her dual objectives of compliance with religious law and enhancement to her natural appearance." According to court papers, Weisberg "is an Orthodox Jew and abides by Jewish law by not applying makeup from sundown on Friday until nighttime on Saturday." Weisberg, who views the 24-hour promise as key in helping her abide by Jewish law, alleges that the $45 foundation "faded significantly" overnight. [I assume she was in bed sleeping overnight.] Her suit seeks unspecified damages from Lancôme and L'Oréal on behalf of herself and all the people who brought the product. She also wants Lancôme to create a "corrective advertising campaign."
I can see that campaign now. Lancôme warns that sleeping in your makeup may affect its longevity. Don't take our ads literally. Get pretty, get real.
No wonder those criminals in the Bronx can't get a court date. I've read everything now. My life is complete. The article goes on to mention other misleading advertising claims by cosmetics companies. You might enjoy it. Click on the Yahoo link. It's good entertainment.
I do think there ought to be a mechanism to throw out frivolous lawsuits before they waste the time of our judicial system. As for Ms. Weisberg, she needs to get a life, use great skin care, and stop worrying about foundation. Look out if she tries a BB cream that's not right for her. I hope the judge finds her liable for stupidity, makes her pay Lancôme's court costs, and fines her. Still laughing...only in America.
WWD reported today that Modern Muse was designed by Firmenich’s Harry Fremont and built around two key accords: sparkling jasmine and sleek woods. The first accord combines exotic mandarin, tuberose, fresh lily, honeysuckle nectar, dewy petals, jasmine sambac, and jasmine sambac China absolute. “Using two different forms of jasmine gives us a textured, layered effect, which adds depth to the juice,” said Karyn Khoury, Senior Vice President of corporate fragrance development worldwide for the Estée Lauder Cos.
The same approach was with the sleek woods accord, which includes two different forms of patchouli, along with Madagascar vanilla, amber wood, and soft musk. The sparkling jasmine is intended to impart a feminine side to the strength of the woods. The collection includes the fragrance and accessory products and will begin to appear at counters in September. The face will be Arizona Muse.
I'll be interested in getting a whiff, but if the fragrance is strongly woody, I probably won't like it. The floral notes sound beautiful.
I got all the information on the new Rouge Bunny Rouge Mascara and will be publishing it today, so please come back. Also remember this week's giveaway contest: a Sunday Riley Blush. Make sure to enter by the deadline, tomorrow, Saturday, May 4, at midnight.
Let us know: if you were the judge in the Weisberg case, what would you have to say to Ms. Weisberg?
Photo at top by Best Things in Beauty; other photo provided by Estée Lauder to WWD