Bobbi Brown Luminous Moisturizing Treatment Foundation - New and Exciting

There's a new Bobbi Brown foundation: Bobbi Brown Luminous Moisturizing Treatment Foundation ($52). It's a foundation for dry skin that gives the skin a beaming-from-within glow and provides a flawless, airbrushed look. I love the idea, and now that I've worn my generous sample, I love the foundation. I see a purchase ahead.

Bobbi Brown distinguishes this beautiful new foundation by its light-reflecting formula. In contrast to traditional light-scattering substrates, Luminous Moisturizing Treatment Foundation does not contain conventional pearls. It was developed with the use of technology that, like crystals, reflects light, making the skin look clear and bright (I swear I wasn't trying to rhyme).

Naturally, since it's made for dry skin, it offers long-term hydration. Glycerin, sodium hyaluronate (nature's sponge), and muru muru seed butter make it a moisture magnet to protect and repair the skin's natural barrier against moisture loss. It's also said to tighten, firm, and reduce wrinkles. I haven't used this foundation long enough to tell you if it does. Bobbi Brown says unique milk thistle extract and hexapeptide technology join to stimulate the production of collagen, making fine lines and wrinkles look less apparent and the skin appear firmer, reducing the signs of aging. Peptides are known to do that, so I believe it - I just haven't seen it yet.

With the perfect proportion of treated pigments and dry skin softeners, Luminous Moisturizing Treatment Foundation will give you a natural look throughout the day - never cakey and dry. I read that the pigments were covered with a moisturizing treatment that makes the foundation adhere to the skin and, at the same time, makes sure that the skin stays hydrated and fresh, never dry.

I normally wear Warm Ivory in Bobbi Brown's foundations, and that's the shade I've been testing. It's perfect. I find it applies beautifully with a sponge or brush (not as well with fingers for some reason) and can be layered easily. I apply a light layer all over my face and then go back over the center of my face, where I've got some redness, with a little extra product.

This new foundation is available in 20 colors - from ultra-pale to very dark chocolate. I love the acknowledgement that we aren't all light, medium, or dark or perhaps a pitiful six permutations of that. Bobbi Brown has always been good about offering a large spectrum of shades. When Loyd Cassler used to do Armani master classes, he had to bring along Bobbi Brown foundation and concealer for the dark-skinned women in the class. Armani has since added dark shades.

Through September (I think), Luminous Moisturizing Treatment Foundation will be exclusive to Nordstrom. If you need help, please give my favorite Bobbi Brown representative, Diron Carr, a call at 703-671-1121, and ask for extension 1086. If you know your shade, you can purchase it online.

Photo courtesy of Nordstrom