WWD.com reported this week that Dallas-based Beauty Bio Sciences is staging a $100,000 contest to publicize its new Lash Allure MD eyelash growth serum. “We could spend the money on advertising — or do something fun and help somebody along the way,” Leesa Smith, the firm’s executive vice president, told WWD.The company has challenged people to write a story or post a video describing what they would do with the prize money. The most compelling story, to be determined by public vote, will be announced by Jan. 1. The company encourages contestants to post before and after photos of their lashes, but no purchase is required.
Go to Lash Allure MD for the contest rules. Who couldn't use an extra $100,000?
Now, for the product...
Priced at $49.50 for 3.5 ml., Lash Allure MD is said to grow longer, darker, and thicker lashes for most people within two weeks. Unlike Latisse, a prescription medication the company sees as the product’s chief competitor, Lash Allure MD contains no prostaglandins that can discolor the iris and skin. I'm really intrigued by this one!
Here's what the company has to say about Lash Allure MD.
Ninety-two percent of women reported thicker, darker, longer lashes after six weeks of use and reported noticeable results after two weeks. Contains patent-pending Pentapeptide Growth Complex to enhance lash and brow growth without irritation. Contains proprietary HFH (Hair Follicular Habitat) technology to provide the optimal environment for accelerated hair growth when combined with the powerful Pentapeptide Growth Complex. Physician formulated and extensively tested for performance and safety. Twice the lashes in half the time. Expect to see a change after two weeks and dramatic results after six weeks. Results will continue to enhance beyond the six-week mark. Clinically proven to give the appearance of thicker, darker, longer lashes without the use of prostaglandins, which have been shown to cause skin darkening and eye discoloration in some consumers.
Lash Allure MD is launching this month at Dillard’s Department Stores and Nordstrom and through the company's own Web site. I may have to test this!Photo courtesy of Lash Allure
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4 comments:
Wow that is a good contest to get in on thanks!
It is pretty cool. I fear, though, that my reason, wanting $100,000 to buy cosmetics and other goodies, won't get the votes. I'm going to have to come up with a more convincing entry!
I dunno... buying cosmetics and other goodies works for me!
Hmm... and do you actually have to do what you say you would do?... Like what if you say you'll donate, but really you'll buy a new wardrobe? :)
That's a hoot, Loopy! We beauty addicts would think spending money on a new wardrobe would be compelling. There's this Gucci bag I want...
I doubt it they will be tracing the money. :)
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