Saturday, October 31, 2009

Michael Kors - Estee Lauder Partnership

WWD announced yesterday that Michael Kors has teamed with Estee Lauder to launch the Very Hollywood color cosmetics collection in January. My information here comes exclusively from WWD.com, the source for fashion and beauty industry information.

The Very Hollywood color collection will have 19 pieces packaged in beige with gold accents and coral outer cartons. There are two color families — Bel Air Beige and Rodeo Pink — each with two $22 lip sheens with SPF 15, two $20 lip glosses, one $26 blush, one $30 eye shadow duo, one $19 eye pencil, and one $18 nail lacquer. Bel Air Beige’s palette is beige and coral centered, while Rodeo Pink is characterized by vibrant pink hues.

Aerin Lauder considers three complementary products the standouts of the collection: a $32 shimmering loose powder, the $22 lip sheen in a subtle pink shade with gold flecks named Hollywood Gold, and a $20 lip gloss in Hollywood Gold.

I am loving the idea of the sheens, sheer lip colors from Estee Lauder! “That’s something that was really new for Estée Lauder,” Lauder told WWD. “It is an interesting way for us to look at color. In the past, we have done thicker, more opaque colors on the lip.”

Michael Kors designs beautiful, wearable clothing, and I'll bet his cosmetics will echo the casual glamour of his clothing designs. I'm looking forward to seeing this collection, and I hope it doesn't sell out as quickly as Tom Ford's Estee Lauder entree.

Photo courtesy of WWD

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