Monday, July 27, 2009

Armani Everything - Eyes to Kill Mascara

Until now, my favorite beauty line, Giorgio Armani Beauty, hasn't been able to introduce a mascara I liked. They have had several tries, and there was always something wrong - the blahs, clumps, failure to separate lashes, difficulty of application, and so on. I discussed this with everyone from their national folks to my Armani specialists at Saks in Chevy Chase, Maryland. For makeover sessions, I would pull my own mascara out of my bag to finish the look.

Things just changed with Eyes to Kill Mascara! I have, courtesy of my Saks friends, two deluxe samples in black, and I am in love with the new mascara. It meets all of my criteria (and I'm definitely a mascara snob).

Here's how the Armani Beauty Web site describes Eyes to Kill ($28). "Dress the eye with powerful, plush, voluminous lashes. Fine, fluid Microfil™ technology creates intensely captivating lash texture. Micro-waxes combined with a “fineness agent” allow for smooth and easy application, revealing weightless volume."

The mascara comes in four shades: #1, steel black; #2, brown copper; #3, gun metal grey; and #4, rouge iron (a dark red). Now that I have tried the black, I want to give #2 and #3 a whirl. The #4 will never work for me. I don't think red eye lashes would flatter me (or anyone else) at all.

My criteria? A mascara must apply easily, work with my contacts, carry the color all the way to the tips to lengthen in one fell swoop, add a realistic "body" to my lashes, separate the lashes, never flake off or smudge, leave no clumps behind, and last all day. Eyes to Kill passed all these tests. On its first application, my reaction was, "Wow, they finally did it."

Available on the Armani Beauty Web site, Saks, and wherever Armani Beauty products are sold.

Photo courtesy of Saks.

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