Wednesday, June 23, 2010

Tarte 10-Year Anniversary Introductions

Tarte turns 10 years old this year! To celebrate the milestone, Tarte is introducing some nice new products. They are available at Sephora. I think they are going to be blockbusters. Take a look!

TEN Natural Cheek Stain ($30) is a limited-edition, natural cheek stain inspired by eco-friendly celebrity makeup artist Tina Turnbow. It was designed to celebrate Tarte's 10-year anniversary with the company's iconic product - the one that started it all a decade ago: TEN Limited Edition Natural Cheek Stain.

This best seller is all new in a limited-edition sleek, gold-studded tube in Tarte's signature dark purple. The stain itself is a shimmering bright pink shade said to invigorate all complexions. "Powered by Tarte's signature T5 Super Fruit Complex, this nutrient-rich natural cheek stain fights free radical damage while treating skin with antioxidants, vitamins, and minerals. From anniversaries to birthdays to the everyday, Tarte always gives you something to celebrate with High-Performance Natural formulas that keep your complexion rejuvenated and fresh, inside and out." My TEN is on its way! I'm so excited I couldn't wait for its arrival to tell you about it.The TEN Limited Edition Collector's Palette ($44) is a refillable and reusable, gold-studded palette that contains 10 full-sized eyeshadows, a double-ended eye liner, a full-sized eyeshadow brush, and a deluxe sample of Lights, Camera, Lashes! Clinically-Proven Natural Mascara.

Here's what Sephora's has to say about it (more or less).

With all the effervescence and sparkle of flowing champagne, TEN Limited-Edition Collector's Palette celebrates Tarte's milestone: a decade of High-Performance Natural beauty. Overflowing with 10 limited-edition shadows; a limited-edition, double-ended eye liner; and a full-sized eyeshadow brush, this palette is a true collector's item filled with endless looks from soft to smoky and from earthy to jewel-toned. Before being treated with soothing vitamins, these pigmented and luxurious shadows are softly milled from natural mineral pigments for rich color payoff and silky application. The double-ended eye liner in deep black and plum complements any look and is infused with antioxidant-rich and free-radical-fighting carnauba wax, shea butter, and cocoa seed butter. Tarte even includes a free deluxe sample of their best-selling Lights, Camera, Lashes! Clinically-Proven Natural Mascara, so you can achieve a 424% increase in the volume of your lashes [ed: that may be a slight exaggeration]! Housed in a refillable palette studded to embody a little bubbly, this masterpiece is the perfect way to celebrate the last decade and toast to the next TEN. Cheers!

I'm sure you know that Tarte's wonderful cosmetics are formulated without the following ingredients we are all trying to avoid.
  • Parabens
  • Sulfates
  • Synthetic Fragrances
  • Synthetic Dyes
  • Petrochemicals
  • Phthalates
I love that about Tarte! That's why I keep buying. There's little I can resist. My latest purchases (along with the new items above) are value sets that include pre-launches and best sellers: Maureen's Favorites Exclusive Value Set ($39) and Radiant and Rested Luminous Complexion Collection ($42). Check them out! The first includes a darling little Deluxe Natural Cheek Stain in a new shade: Exclusive (a warm earthy nude). The latter includes a small Natural Cheek Stain in Glisten. I am a total pushover for cheek stains, and little ones I can pop into my makeup bag are the cat's meow. I'll tell you about them after I've had a chance to sample.

Congratulations to Tarte! May the next 10 years be even more exciting than the first 10!

Photos courtesy of Sephora


Clarisse said...

For a brand it is quite a respectable "dame" but it looks very young with its cute packagings and the products seem to be very high quality too!
Happy anniversary and long live to Tarte: at 10 it should be old enough to cross the Atlantic and conquer Europe! Do you know if that's on their agenda?

Charlestongirl said...

I don't know, Clarisse, but I will find out! Let me contact PR. I'll put a comment here when I find out.

Cindy (Prime Beauty) said...

I too have become faithful to Tarte! I love their Recreate fdtn, Park Ave. Princess Bronzer, Natural lip stains. I have the Maureen's Favorites set and really like it. Me thinks I will be indulging in some of the 10 year anniversary products as well! Thx for the post!

Charlestongirl said...

Hi Cindy! I got everything today. It was like a Tarte mother lode. The TEN Cheek Stain is the prettiest pink. You will like it too, I think.