Tuesday, October 20, 2009

29 - Lydia Mondavi's Lip Products

Flying largely under the radar, Lydia Mondavi's 29 cosmetics line, is inspired by the beauty of California's Napa Valley and fueled by grape seed extract.

One day, Lydia's husband, winemaker Rob Mondavi, Jr., was harvesting honey (bee-keeping is his passion) and placed a tad on Lydia's lips. She said the honey felt so good and healing, she knew she had to make a lip balm. As a beauty industry veteran, Lydia felt that cosmetics with ingredients that are good for us were lacking at the time. "Lipsticks dry out our skin, and mascara causes our lashes to become dry and brittle, simply because there's too much alcohol and too many chemicals in them," she told Entree magazine. With a ready supply of grapes right outside her door, Lydia set out to create 29 products with grape seed extract, a proven antioxident-rich ingredient.

The 29 collection features a full array of cosmetics and skin care ingredients. Here's the lip lineup.

The Grape Seed Age Protecting Lip Collection includes Hint of Honey Lip Treatment ($24), Preserves Wine Blot Lip Treatment SPF20 ($24), Reserves Moisturizing Lipstick SPF20 ($25), Preserves Fresh Crush Lip Scrub ($24) - a gentle exfoliating lip treatment - Dew Lip Gloss Collection SPF15 ($24), and Line Maker Lip Pencil ($23).

Although they are a little pricey, I think I'm going to have to spring for the Hint of Honey Lip Treatment and maybe even the Wine Blot Lip Treatment. Both sound yummy!

All of the products contain grape seed extract and other good-for-you ingredients such as honey, beeswax, and apricot. Interested in antioxident-rich, paraben-free cosmetics? You can read more about 29 cosmetics and skin care at the 29 Web site. The collection is also available at Neiman Marcus.com and some Neiman Marcus stores.

Photos courtesy of 29

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