JO LOVES captures the things in Jo's life that inspire her, from ingredients and people to moments in time nestled within bold red packaging; the heartbeat of the brand.Here are the four scents.
- Pomelo, which Malone describes as “clean and crisp”
- Green Orange & Coriander
- Orange Tulle
Here are "Jo's Notes," taken from the new JO LOVES Web site.
Green Orange & Coriander is soulful and sassy. It has a wonderfully clean smell to it, and the marriage between green citrus and herb sits beautifully and becomes very sexy. This fragrance reminds me of Sunday brunch in New York; sitting in a hotel wearing a big roll-neck cashmere sweater drinking a glass of wine in front of a log fire. It’s incredibly comforting yet at the same time it evokes a real sense of passion and warmth.
Orange Tulle is fun and flirty. It’s a fragrance which captures movement and breathes life as it’s soft floral notes dance up and down drawing you in and teasing. Orange Tulle captures an element of innocence and youthfulness regardless of age. It makes me feel 16 again! It’s a very feminine scent with a wonderful fragile element to it - almost like a bride on her wedding day. I love to wear Orange Tulle to afternoon tea with my girlfriends when for just a few hours I want to feel completely frivolous.
Gardenia is rich and regal. This fragrance walks into a room and stands out in the crowd. You can instantly feel the creaminess of the petal and the distinctive floral note, which evokes memories of beautiful Hawaiian summer days as well as hints of a winter evening. Gardenia is identifiable and distinguished in character, and I wear it when I want to feel a sense of confidence and pride.
The fragrances will retail for 95 pounds, or $148. The fragrances come in a sleek heavy glass bottles and look crisp and modern. They launched at Selfridges and at a new Jo Loves pop-up store on Mayfair’s South Audley Street.
Eventually, JO LOVES will be available to customers in the U.S. and other European countries via the JO LOVES Web site. Right now, the site says, "It is currently not possible to deliver JO LOVES online orders outside the UK mainland. We hope to be able to offer this service soon." Waaah!
Photos courtesy of Jo Malone