Monday, August 27, 2012

Chanel Rouge Allure - The New Luminous Intense Lip Colour

The next generation of Chanel's Rouge Allure ($34) dresses the lips with "unmistakable attitude," taking color to the extreme. Chanel has introduced the next generation of its classic lipstick.

Click with Color
An alluring statement of elegance, the iconic lipstick Rouge Allure dresses lips with unmistakable attitude. A true symbol of authentic luxury, its sleek signature black column opens with a click, now to reveal a dramatic new formulation for color that's radically intense.

The stunning color of Rouge Allure Luminous Intense Lip Color is the result of a concentration of ultra-thin pigments specially designed to magnify shade intensity. Lighter hues have a "unique presence," revealing nuances and depth. Darker tones heighten the drama, with audacity and pure elegance for an ultra-feminine effect.

Color brilliance is only part of the story of Rouge Allure Luminous Intense Lip Color. Special hydrating agents and antioxidants, rich in green tea extract and sappan wood (East Indian redwood) will leave lips supple and protected for lasting comfort, while tea butter will ensure that your color endures for ultimate wear.

There are 16 shades of Rouge Allure Luminous Intense Lip Color - a dizzying array from which to choose. They are categorized as Reds, Corals, Pinks, and Beiges/Browns. As I tested them at Neiman Marcus, I found most of them to be intense (after all, isn't the intense lip - the red lip - the "thing" for the coming seasons?).

I bought a pink: Secrète (#92). What else?  I will admit to being sorely tempted by one of the browns, but I wanted to wear my new Rouge Allure before I "went for broke." As a rule, I'm not entirely enamored by opaque, satin-finish lipsticks. I'm a Rouge Coco Shine kind of gal.

I watched our Chanel friends apply the new Rouge Allure on members of the press last week. They were using intense shades, and each of the brown-haired "models" that night looked fabulous.Their lips telegraphed "in-the-know." It's very stylish.

What can I tell you, now that I've worn the new Rouge Allure? It's opaque and offers a satin finish, with just a little radiance during the first 30 minutes. Any "shine" disappears after that. It does feel pretty good on my lips - not gooey as I like them - and it is long-lasting.

Secrète is a gorgeous color. I took my swatch photos in full sun, so it shines on my arm way more than it shines on my lips. I think most would say it looks great. So why do I feel the need to shine it up with lip gloss?  For me, it doesn't offer the pop of shine that makes my lips look ample. Not sure I need the brown one. I know my preferences too well.

If you are a Rouge Allure fan, want to try this new version of the iconic lipstick, or are just curious about adding some drama to your fall look, get over to a Chanel counter. You can also see the shades and order at Chanel's Web site.

Photo at top courtesy of Chanel; other photos by Best Things in Beauty

28 comments:

Anonymous said...

How would you describe the color? It looks alot like your swatch of the new Chante lip chic on my monitor and I thought Secrete was supposed to be mauvey/soft blue pink, so I'm a bit confused.

bisbee said...

Looks pretty - might be right up my alley! I'm not a fan of a very shiny lip - my lips are still pretty full, so I don't feel the need to make them look fuller using gloss - and I usually end up wiping it off if it feels too "gloppy".

I love that new Lip Chic you showed...and love the formula, so that's also on my list...

Rosemary said...

Hi CG, I was looking at these online just yesterday afternoon. Just from chanel.com (and we all know they don't have the best swatches/color representations)I was drawn to Secrete and Inimitable. Now you've given me a beautiful swatch and review of Secrete. *sigh* I'll add it to my ever-growing wish list.

Rosemary

Nikkia said...

Hey CG! Thanks for the swatches! I've never tried any of Chanel lipsticks and these look perfect to make my first Chanel lipstick purchase. :-)

Charleston Girl said...

Hi Anonymous,

Secrète to my eye is not mauve. It's actually a warmer color. We played in the store with some blue pinks, but I decided to go with a shade that was more neutral.

Charleston Girl said...

Then you should love these, Bisbee!

BTW, that Lip Chic, Amour, is gorgeous.

Charleston Girl said...

Hi Rosemary,

I find those little colors infuriating. :)

Charleston Girl said...

Hey there, Nikkia,

You will be very stylish in one of these. :)

Eileen said...

Hmmm . . . I'm still a bit ambivalent about these. Chanel opted to launch the new formula in a selection of intense and trendy colors which is fine with me. A new formula in new colors is what a re-vamping is all about. And, in truth, the old RA Luminous lineup was looking a bit tired and dated. From your personal description; however, I'm not so sure this will be for me. I imagine the new RA Intense could be tweeked a bit by using the color as a stain, blotting lightly, then adding a touch of gloss or balm, but that seems to defeat the purpose by significantly changing the intended look. Oh well, I guess there's just one thing to do. I need to stop by the counter and give the new RA Intense a try. After all, nothing ventured, nothing gained. And, if it's not for me, that's OK because it is sure to look great on so many other women.

The Beauty Professor said...

Very excited about this latest Chanel lip color installment...thanks for the profile. Definitely want to try out some of the paler colors!!

Enjoy the week...

Charleston Girl said...

Hi Eileen, I'll be interested in your opinion. As you can tell, there are better lipsticks for me.

Charleston Girl said...

You too, Beauty Prof!

Let us know what you think!

My Bathroom/Wardrobe Is My Castle said...

Thank you for sharing. That's a gorgeous colour; love Chanel's rouges allures.

Anonymous said...

ooooh!!! i've been waiting for you to review these!!! so this saturday, i had to buy a lipstick.i went to the pan in almost everything from guerlain summer. i had an awful makeover that day. why must everyone make me look like i'm ready to go to a bar at night? everything is way too dreamatic, almost theatrical looking. at chanel, i purchased 2 lippies gracile and pimpante (spelling?). i purposely picked the 2 lightest shades for an understated look. these lipsticks, in my opinion, are not the greatest.very drying on my lips and almost "flat" looking.i wear tons of lip balm with these. i practically begged the sales associate for matching glosses but, she said you're really not suppose to use gloss with these. did you see peter philips video of these? they're described as crystal-like and are really dazzling in the video. i'm really considering returning these. i did not like the fall collection either. i guess i will have an "indian summer" and purchase items from their summer collection. they still have pieces left. not sure what to do???? xo.

Eileen said...

Hi Charlestongirl,

I just got back from the Chanel counter where I hand swatched three of the new RC's: Gracile (light rose beige), Séduisante (mid-toned rose), and Secrète (the beauty you selected). They applied with a slight silicon slip, but felt oddly dry. Not bad mind you; just different. The colors looked gorgeous and had a lovely soft sheen, but I remembered what you said about the sheen not lasting long; so I thought I'd go about my business and give them a chance to set. About 20-25 minutes later, I glanced at my hand and all three shades had turned a vibrant orange with slight pink undertone. Also, the three formerly distinct pinks had become virtually indistinguishable from each other! Quelle surprise! I've had lipsticks turn color on me before (usually deep, fiery fuchsia; not orange), but never Chanel. On my way out, I stopped by the Chanel counter again to show the charming SA. She laughed and said, "Well, I guess those are a fail--unless you like a lot--and I mean a lot--of orange!" LOL The only good thing I can say about them is that they wipe off cleanly and don't leave a stain; at least the colors I tried didn't. So, it looks like my beloved Rouge Allure is a thing of the past :-( Fortunately, there are so many other gorgeous, moisturizing formulas available.

Hi My Bathroom/Wardrobe,

Definitely test these before you purchase. They are nothing like the classic Rouge Allure Luminous formula we've come to know and love, nor are they like the Rouge Allure Velvet (matte) formulation that was recently introduced.

Hi Anonymous,

I know what you mean about that flat look because that is how my hand swatches dried down. If I were you, I'd definitely return them. I usually don't advocate doing that unless the product is faulty or I've had an allergic reaction, but sometimes returning an item is the best way to let a brand know that their idea was a fail.

Eileen said...

Oops, in the opening I meant RA Rouge Allure; not RC Rouge Coco. There are so many formulations, I don't need to be contributing to the confusion :-P

Charleston Girl said...

Hi My Bathroom, hope these are right up your alley.

Charleston Girl said...

Hi again, Eileen. Ditto. Just ditto. :)

Rosemary said...

Welp, gonna cross these off my list based on comments here. The last thing I need is a lipstick that's dry on my lips.

Rosemary

Lulle said...

I tried the older Rouge Allure formula, and I found it really underwhelming... The shade I picked looked really flat and boring on me. I eventually gave it away.
Maybe this new formula could work better for me!

bisbee said...

Well...based on Eileen's experience, I'll definitely have to see these at the counter first! Thanks!

Eileen said...

Hi Lulle; Hi Bisbee,

Definitely give these a test run at the counter before buying. My experience wasn't good, but if the formula works for you, then you'll have some beautiful options from which to choose. My only option turned out to be orange, orange, and more orange! LOL

Gail said...

Yes, do try them. I have 4 now and love everything about them from the colors to the feel to the lasting power. :)

Kenderasia said...

I really love Rouge Allure. Now I want one of the twin set (launched for vfno), Provocation!

Charleston Girl said...

Hi Kenderasia,

Everyone wants one of those twin sets. Pre-order if you can!

Nancy Pierson said...

I purchased two of these so far and I LOVE them! So Pretty. I do think you can dab the brighter ones lightly on the lips as a stain which I like or wear them as a normal lipstick. I may pick up a few more later..... I have to wait a bit because I went overboard on the FNO Twin sets.

Charleston Girl said...

LOL, Nancy, everyone wants those twin sets. If I liked the whole "stain thing," I would think that's a perfect way to wear them. I'm just not that much into work to get what I want. I'm a lazy lipstick gal. No liner for me either.

Anonymous said...

Now I really want to cry I just found that the RA intense satin lip colour is actually the one they're discontinuing :( Now, I really have to run very quick to the counter now :(

I guess I can dab the glossy version on top of my new RA if I can't get hold of the old RA. *sigh*