The Rouge Automatique color emerges from the gold tube when you slide a lever, which opens the cap and reveals the color bullet. You can push the lever up only as far as you need to use the lipstick without breaking it.
“Lipstick is an accessory — you should have fun with it,” said Creative Director Olivier Echaudemaison of both the color and the way it is accessed. He noted that Rouge Automatique is intended to be a midpoint between the brand’s sophisticated Rouge G and the classic KissKiss lipsticks - both of which I love, but with KissKiss being my favorite of the two.
The finish and performance offer shine and a long last (up to three hours), according to Isabelle Hébant, who was the Group Manager of Makeup and Marketing Development for Guerlain when Rouge Automatique was introduced. “It is intended to have a second skin effect on the lips, which is accomplished by a low gradient fusion point - when the formula touches the lips, it becomes liquid,” she said of the brand’s proprietary Crystal Pigment technology. “This formula involves pigments encapsulated in glass, which makes colors true and vivid."
There are two new Shine Automatiques. I'll show you them tomorrow. There will be more to come this week from Guerlain Spring 2013.
Update 12/17: The Shine Automatique feature will have to wait until I get home from work. I've mixed up my photos, and have no time to verify them this morning. Sorry!
Photos at top courtesy of Guerlain; other photos by Best Things in Beauty