The innovation in Armani's eye shadows is in the formulation: intense pigment that produces a satin, pearly veil, amplifying light. The four new Eyes to Kill Quad Shimmers are said to feature iridescent, eye-catching colors with electric shine and shimmer. "Irresistible with its extremely soft appeal, the eye shadow arms the eyes with a flawless weapon all day long." I don't see electric shine in any of the palettes I purchased, and I suspect you won't find it in the fourth one either. That part of the description was lost something in translation. However, the new quads are fabulous. You can read more about them here.
I couldn't show you the photo Neiman Marcus shows as #10. It bears no resemblance to my photo of #10 above. There is no photo on the Giorgio Armani Beauty Web site. Both the box and the compact I have are marked #10, and it was displayed with the other three at Neiman Marcus. I also verified that it is new. This may be the only color-true photo of the quad in existence today.
I took photos in full sun, fortunately, because today we are having another cloudy, rainy day. Sun has been at a premium this winter. I swatched each shade, top to bottom in the quad, with a sponge-tipped applicator, top to bottom on my arm.
You can purchase three of the four shades at the Giorgio Armani Beauty Web site. I'm sure this one will arrive sooner or later. You can find all four at Neiman Marcus (click on the Neiman Marcus link to see all four palettes, but pay no attention to their photo of #10). One or two would be a great addition to your Beauty Event purchase. If they aren't at your favorite Armani counter now, I'm sure that they will arrive soon.
I will be attempting to find out why there is such a discrepancy in photos, but for now, I'm sticking with my story. This is prettier anyhow. I think I need a back-up.
Photos by Best Things in Beauty