I learned at WWD that on February 19, "manicure aficionados" will have another publication dedicated to all things nail-related.Is this the next Allure?
Nail It! Magazine, from the publisher of NailPro, will focus on trends, products, and care and will also include overall beauty and fashion elements to tie the nails to an entire look. “I’m very excited to share everything I know about nails, salons, and products with our readers,” Stephanie Lavery, Editor in Chief, told WWD.
Nail It! will be published six times each year (if it makes it in a highly competitive print world), and the premiere issue will hit newsstands and retailers, including Barnes & Noble, Walgreens, Target, CVS, and Duane Reade. “With nails currently being such a strong classification in the beauty industry, we feel that introducing the first-ever consumer nail magazine will be well received by women of every age,” said Deborah Carver, Publisher. “There are so many conversations going on about nails; it’s not just about a bottle of color anymore.…It’s now a major fashion accessory.”
Even though I'm not into nails in a big way - probably as a result of my many years as a gardening enthusiast (what perfectionist wants nails that are different lengths due to flower and shrub farming?), I'll be on the lookout for Nail it! Magazine.
This announcement made me wonder...are nails unique, or is it possible that a lips magazine will follow? Might we see "Eye Art" next? You never know. What do you think? Will you be subscribing?
It's time for the Friday Forum. I love this part of our week. What new products did you discover this week? Did you find any deals you couldn't resist? Are you using a fabulous product and want to sing its praises? Did you find a beauty product disappointing? Do you have a question others might be able to answer? Want to talk about skin care? What's new in your life? Just use the comments. Don't be shy. Just make sure to ask any question you might have over the weekend. By early the next week, most (not all) readers will have moved on.
Suave's dynamite Skin Solutions Body Lotion. The winner will receive three products, and the runners-up will receive one. If you live in the United States, please enter! The other features Stila's Positively Pink Set and is available to residents of all countries. I have no idea why there are so few entrants this week, but that will increase your chances of winning. Please click on the links and throw your hat in the ring.
Photos courtesy of WWD, Russian Vogue, Nail It!, and by Best Things in Beauty