Thursday, March 28, 2013

Tarte Amazonian Clay Waterproof Liner in Splash from the Aqualillies Collection for Summer 2013

Everything about Tarte's new Aqualillies Collection for Summer 2013 has captured my fancy - from the design of the products to their color - and the promotional theme and shots. You can see it all at Tarte's Web site.

Yesterday, I received the Amazonian Clay Waterproof Liner in Splash ($24) and did a little happy dance (the liner was sent gratis by Tarte). I love this collection, and Splash was "on my list."

The Aqualillies Collection was inspired by the Aqualillies, America's hottest water ballet entertainment company. You can learn more about them at their own Web site. While they don't compete as synchronized swimmers, as I had originally thought, they do take their performances on the road, mesmerizing audiences with their modern strength and vintage beauty. These true Tartelettes, fearlessly powerful, healthy, real women, are the perfect muses for this high-performance, splash-proof Tarte collaboration.

Maureen Kelly, founder and CEO of tarte, first spotted the Aqualillies during their high-energy performance on an episode of Glee (I remember that!). In that instant, she knew Tarte, with its high-performance natural ingredients and powerful formulas, had to partner with these gorgeous athletes.

Splash, a limited-edition version of tarte’s signature Amazonian Clay Waterproof Liner will stay on your eyes when you take a dip in the water. Guaranteed! I swatched it yesterday, and it was still on my arm this morning - after washing it off with soap and water. I'll take the heavy-duty remover to it soon, but I've enjoyed looking at it.

Splash offers a glamorous poolside, waterproof eye look with a dreamy teal color in a cream liner that will hold up against rain, sweat, tears - and even swimming! It comes with its own dual-ended liner brush.

The custom-designed angle of the limited-edition, double-ended bamboo liner brush allows for the most precise line possible for a sleek or bold splash of color. Whether you’re captivating audiences with a poolside performance, or powering through your busy day, the unique fusion of technologies results in an intense, yet smooth and plush cream teal line that will stay in place and last in the water as long as you do.

I was losing my light yesterday when I took these swatch photos. That seems to be the story of my photography this week. The product photos above a just a tad dark.

I used Tarte's fancy liner brush and drew a T, which seemed perfectly appropriate. It was cold and windy, but Splash brightened my mood with its shimmering aqua color. It made me think of summer.

You have to admit: this color is magnificent. Not only is it a perfect shade for a poolside theme, it's a color that will make your eyes pop, no matter what their color. The combination of the shimmer that glistens in the sunlight and the color is stunning.

I am thrilled to have Splash. I can't wait to wear it outside the house. Application is a piece of cake using the liner brush that comes with it. I can easily apply the thin line I love. I think Tarte has a hit on its hands for summer with the entire collection.

In concert with the Aqualillies Collection - and because the design is so pretty - Tarte is offering beautiful coordinating accessories (in very limited quantities) with online Aqualillies Collection purchases. Make sure to check out the makeup bag, tote, and shower cap at this link. I'm going off to place an order before they sell out, which should be very quickly. I want that tote! I'd love the have the makeup bag too, but I can't order that much.

You can find this fabulous collection (make sure to look at the eye and cheek palette) at Tarte's Web site, where shipping is free with a $40 purchase. The collection will be available at all of Tarte's retailers in April.

Photos at top courtesy of Tarte; other photos by Best Things in Beauty


lovethescents said...

Oh how gorgeous, Charlestongirl! And is that first photo yours? Those roses are sublime. I really like that palette. It looks so versatile. Tarte is such a great range. I have 2 of their products, and love them both. THanks, Charlestongirl!

Nadia said...

Thanks for the review. This is so pretty! I want to purchase this as well as the palette and the lipstick!

Charlestongirl said...

Hi Lovethescents,

I wish. That top photo is featured on Tarte's behind-the-scenes look at the Aqualillies photo shoot.

I ordered the palette. Must have it!

Charlestongirl said...

Hi Nadia,

I ordered the palette. I want to see the lipstick to make sure it's not too dark for me.

bedazzled64 said...

This launch has me so excited! I already ordered and picked up the case. I really want the tote also! I ordered the palette, lipstick and the splash eyeliner as well. Cant wait to see it in person, it looks gorgeous!

Charlestongirl said...

I'm really taken with it too, Lisa. :)

GlamKitty said...

Well, of course I finally talked myself into picking up Lancome's Calligraphy gel eyeliner in teal, just last week! (Timing, I haven't got it, lol...) Tarte's color looks somewhat different, though, so... hmm. :)

Mamavalveeta03 said...

I think the lipstick looks SO pretty...not quite red, not quite pink, just the perfect coral.

Anonymous said...

This is really pretty as I suspected it might be. I would be inclined to wear this smoked out a bit on the eyelid instead of just as a liner. Does this liner have a bit of play time in the formula so you can work with it a bit? Happy Easter CG! and everyone here as well. Enjoy your weekend!

Unknown said...

Really great review and I checked up Tarte's Web site, was impressed and will buy something for sure too.


Bonnie C. said...

I remember seeing them on Glee too! :-) This color is beautiful, and how clever of Maureen to team up with a synchro swim team? :-) I first saw the collection when browsing on QVC's site, I love the packaging as well. Thanks for sharing Splash with us! :-)