Tarte Amazonian Clay Waterproof Liner in Splash from the Aqualillies Collection for Summer 2013

Everything about Tarte's new Aqualillies Collection for Summer 2013 has captured my fancy - from the design of the products to their color - and the promotional theme and shots. You can see it all at Tarte's Web site.

Yesterday, I received the Amazonian Clay Waterproof Liner in Splash ($24) and did a little happy dance (the liner was sent gratis by Tarte). I love this collection, and Splash was "on my list."

The Aqualillies Collection was inspired by the Aqualillies, America's hottest water ballet entertainment company. You can learn more about them at their own Web site. While they don't compete as synchronized swimmers, as I had originally thought, they do take their performances on the road, mesmerizing audiences with their modern strength and vintage beauty. These true Tartelettes, fearlessly powerful, healthy, real women, are the perfect muses for this high-performance, splash-proof Tarte collaboration.

Maureen Kelly, founder and CEO of tarte, first spotted the Aqualillies during their high-energy performance on an episode of Glee (I remember that!). In that instant, she knew Tarte, with its high-performance natural ingredients and powerful formulas, had to partner with these gorgeous athletes.

Splash, a limited-edition version of tarte’s signature Amazonian Clay Waterproof Liner will stay on your eyes when you take a dip in the water. Guaranteed! I swatched it yesterday, and it was still on my arm this morning - after washing it off with soap and water. I'll take the heavy-duty remover to it soon, but I've enjoyed looking at it.

Splash offers a glamorous poolside, waterproof eye look with a dreamy teal color in a cream liner that will hold up against rain, sweat, tears - and even swimming! It comes with its own dual-ended liner brush.

The custom-designed angle of the limited-edition, double-ended bamboo liner brush allows for the most precise line possible for a sleek or bold splash of color. Whether you’re captivating audiences with a poolside performance, or powering through your busy day, the unique fusion of technologies results in an intense, yet smooth and plush cream teal line that will stay in place and last in the water as long as you do.

I was losing my light yesterday when I took these swatch photos. That seems to be the story of my photography this week. The product photos above a just a tad dark.

I used Tarte's fancy liner brush and drew a T, which seemed perfectly appropriate. It was cold and windy, but Splash brightened my mood with its shimmering aqua color. It made me think of summer.

You have to admit: this color is magnificent. Not only is it a perfect shade for a poolside theme, it's a color that will make your eyes pop, no matter what their color. The combination of the shimmer that glistens in the sunlight and the color is stunning.

I am thrilled to have Splash. I can't wait to wear it outside the house. Application is a piece of cake using the liner brush that comes with it. I can easily apply the thin line I love. I think Tarte has a hit on its hands for summer with the entire collection.

In concert with the Aqualillies Collection - and because the design is so pretty - Tarte is offering beautiful coordinating accessories (in very limited quantities) with online Aqualillies Collection purchases. Make sure to check out the makeup bag, tote, and shower cap at this link. I'm going off to place an order before they sell out, which should be very quickly. I want that tote! I'd love the have the makeup bag too, but I can't order that much.

You can find this fabulous collection (make sure to look at the eye and cheek palette) at Tarte's Web site, where shipping is free with a $40 purchase. The collection will be available at all of Tarte's retailers in April.

Photos at top courtesy of Tarte; other photos by Best Things in Beauty