Vitality Cheek Stain in Radiant in Rose ($24), and I do.
It's a powder blush, cheek stain, antioxidant defender, and hydrating skin
conditioner all in one. The cutting-edge micro-milled, long-wear powder
stain never clings to fine lines and wrinkles, but it imparts the glow of a
stain with a powder. In the compact, if feels like a hybrid between a cream and a powder. Pretty cool!
with plastic surgeons, this hydrating, brightening, and anti-aging blush
gives the perfect naturally pretty flush of color to the cheeks and is
surprisingly long-lasting. The innovative formula contains IT Cosmetics'
technology, including ingredients such as plum oil, cherry oil,
hyaluronic acid, pomegranate, seaweed extract, grape seed, aloe, and
jojoba that all work together to treat, hydrate, condition, and nourish
your skin. Plus, Vitality Cheek Flush is packed with antioxidants,
including vitamins A, C, and E, açaí fruit, green tea, and white tea.
They packed all those fabulous ingredients into one blush. What did they
leave out? Talc,
paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and
phthalates, making Vitality Cheek Stain a blush for everyone. An
extra-added benefit is that is is made in the USA and cruelty-free.
I know we have all been trying to avoid phthalates, but after seeing Dateline on NBC News Sunday night, I must write about what I learned. I don't want them or any other hormone disruptors metabolized in my body. More on that another time.
All of you who have a hard time holding onto your blush for an
eight-hour day will love Vitality Cheek Stain. It is seriously
long-lasting (as are some other It products I've been trying), and it
may be the answer to an issue that has vexed you as long as I've been
writing this blog - or longer. This cheek color will stay with you all day.
I took swatch photos in full sun that was fading fast. I applied the swatch of Radiant in Rose at the top of my arm with a sponge-tipped applicator, and a larger swatch with a blush brush below - both fairly heavily. Fortunately, I got a few photos before the clouds diminished the light.
Last fall, I admitted that I've had my head in the sand. Perhaps I'm too much of a luxury brand snob. Look at this page
of stories and wonder (along with me) how I had only a passing
knowledge of IT Cosmetics before autumn. I'm almost ashamed to admit that my first try of
It Cosmetics was in October. Want to know a little more about IT? Check
out this About page on the company's Web site. I'm joining this family. Who doesn't like anti-aging makeup with flair?
You can find IT at QVC (where I don't hang out often), Henri Bendel, and
Beauty.com, and the company's Web site.
In Canada, you can order from The Shopping Chanel, and in Australia,
you can order from PM Studio. Look around online and let us know what
rocks you. Thanks to IT, I have a lot more to show you. As the sun rises in the sky and spring arrives for good, I'll have more available time for swatch photos.
Photo at top courtesy of IT Cosmetics; other photos by Best Things in Beauty