The Non-Blonde's preview of the new Island Blossom Ultra Slick Lipstick ($32) by Edward Bess, I ordered one from Sephora. While I was online, I agonized over the new shades. The pinks would be more "me," but I know I need to break out of my tried-and-true routines, and I've found recent peach and coral introductions to be warming and very pretty.
I'll admit I had started to despair over Edward Bess - after quality and packaging issues and that dorky Baby Pink Lip Palette. I was wondering if he had "sold out" to the lure of Sephora, transitioning from an elegant niche brand to the mass market. I hate to write that; it sounds so snobby. Bess had moved manufacturing to Taiwan, and it showed. Whether it was the company he selected or a middleman, the brand suffered. Now, with manufacturing returned to the United States, the results look pretty clear to me. Our "old favorite" Edward Bess has, once again, joined my must-have list.
the curves of your lips with irresistible, radiant color. This
lipstick’s creamy, ultra-moisturizing formula drenches your pout with
intense hydration for visibly softer, smoother lips. Build your lip
wardrobe with all of Edward’s signature shades.
As Gaia said, this Ultra Slick Lipstick offers full coverage, a fairly long last, and a hydrating feel. I haven't had time to clock the duration of the moisture feel of this new version against one of the old versions, but I'd rate it mid-scale on hydration. That's often true of pigmented, long-lasting lipsticks.
I'd really like to see the new shades in person before I select a second. We can find Edward Bess makeup, including this new lipstick, at Bergdorf Gooodman, a few Neiman Marcus locations, and Sephora.
Photo at top courtesy of Sephora; other photos by Best Things in Beauty